4 Awesome Online Market Brand Building Strategy Tips

Building your brand on the web is no longer optional. We present the top market brand building strategy tips to conquer the internet. The world is on the web today. From your neighbour to the handyman, everyone has access to the internet. So, whether you run a small firm...

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Why Hiring a Market Research Company is Economical in the Long Run

Although a market research company in Delhi will involve extra expense in the short run, its economic benefits far outweigh any concerns you may have. Despite the proven effectiveness of market research many business owners still hesitate before hiring a research agency....

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Why You Should Hire Marketing Research Companies in India

Marketing research companies in India have come of age, competing with the best of the world. The reason lies in their technical expertise along with a professional work ethos. Whether you run an Indian company or a more international concern, you will need a competent...

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Why You Need Both Local and International Market Research Specialists

An expanding marketing approach needs both local and international market research. The former helps in understanding the local market, while the latter keeps everything within the company’s overall vision. As a company grows in size, it starts looking for additional...

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How Market Research Consulting Can Help in Better Brand Promotion

Market research consulting is a critical element is developing and evaluating any brand promotion campaign. A key element of any marketing strategy is brand promotion. The creation of a brand that has wide recognition and instant recall value is the ultimate...

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Why Qualitative Consumer Research is Essential before Product Launch

Qualitative consumer research has proven to be an important tool in gauging the success of a product launch. By undertaking a thorough research companies can avoid expensive failures and ensure a bestseller. First impressions are critical, especially in marketing. That...

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How Branding Evolved with Marketing Research in India

Branding has changed dramatically with the development of market research in India. Marketers are now able to come up with better strategies, connect with their market and evaluate their performance. No marketing strategy can ignore the crucial area of branding today....

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Why You Need to Invest in Consumer Research Services Now

Every business, big or small, need consumer research services. It offers a much-needed insight into your buyer’s mind, helping you to develop better strategies. What is the most important commodity for any business or corporation? It is your consumer. No matter what...

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Why Market Research Consulting is Vital in Product Development

Timely, well-planned and executed market research consulting can be critical in product development. It aims to demystify the market mindset and the required changes for optimal growth.  Product development usually encompasses two aspects –– launching a new product...

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4 Reasons Why a Good Research Agency is Essential for Small Businesses

Despite the many benefits they offer, many small business owners are still reluctant to hire research agencies. Here are the top 4 reasons why they should. In the present cutthroat business environment, it is essential that small businesses start with the right mix....

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Growth of Market Research in India

From a non-existent industry to one of the most rapidly growing sectors, market research in India has come a long way. Today Indian agencies are competing with the best in the world in local and international markets. Given the standard of market research in India today,...

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Brand Building Needs A Brand Image Study By A Good Qualitative Market Research Agency

Brand image studies are commissioned by corporations as part of qualitative market research to understand what their image is, in the minds of customers, and how to reposition themselves. This is critical for brand building. One of the ways in which we, at Coral...

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MARKET RESEARCH – HOW ETHNOGRAPHY AND CONSUMER PROFILING STUDY HELP PROVIDE QUALITATIVE MARKET RESEARCH RESULTS

Since qualitative research seems so subjective, laymen find it hard to explain what we do. Ethnographic studies, consumer profiling studies provide insights about customer behaviour and attitudes. As we go deeper into qualitative market research techniques, you...

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Why Marketing Research Important for Gathering Business

A Marketing Research Company is important for gathering Business Intelligence for paving the Path of Success for new product launch or business launch or a re-launch. It can help you move your brand from where it currently stands to where you want it to be. Lots of...

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Tools for insight mining and Market Research that every Qualitative Research Agency should know about

Market research is imperative for mining consumer insights. Here we are listing some more means that qualitative researchers use to understand customer behaviour. Research outcomes can then be applied to business. The organization I work with, Coral Research Services...

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Market Research – Critical Tool for Business Growth

Market research agencies are critical for businesses to gain consumer insights. Here are some market research methods that we use in my office, Coral Research Services, New Delhi. If I said, “ Market Research has become an important tool for every business...

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Market Research Consulting – An Important Success Tool For Every Business

Market Research Consulting is critical in today’s competitive world – with many MNCs entering the Indian market, aiming to increase their market share and raise their profit percentage. This has obviously given tough competition to the Indian entrepreneur to improve...

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Marketing Research for NPD

A Market Research in the right direction and with the help of an experienced Market Research Analyst can help reduce the chances of failure and pave a winning path for a ‘New’ product launch or an ‘Old’ products re-launch. In Product Development, Market...

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Qualitative Research is now Widely Used, both in local Markets and Internationally

Qualitative research is now widely used, both in local markets and internationally, and is increasingly influential in modern marketing and social policy-making. Its methodologies, analytic tools and philosophy however, are different from those of...

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Consumer Research Services – Delving into Consumer Psyche

As a researcher at Coral Research Services, my work involves understanding consumer psyche, need states and deriving insights based on their behavior and responses to stimuli. Thankfully, I receive a lot of exposure to the various research methodologies and training...

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A Transformational Marketing Strategy can change your Brand’s Growth Trajectory

A marketing strategy research, analytics, and research company can help you move your brand from where it currently stands to where you want it to be. From market research in emerging economies or periodic tracking of competition to an enterprise-wide ‘Research Helpdesk’...

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