The Changing Face of Market Research Companies in India

With the Indian economy growing steadily, the market research companies in India are also set for a boom. This is a far cry from its negligible presence two decades back.

Market research may have come to India a little late, but it has taken off with a bang! As the Indian economy grows and its talented workforce proves its mettle, local research as well as outsourced work is fuelling its growth story. Today Indian firms are not just engaged in the local market, they are fast emerging as the preferred choice in studying multi-national markets.

Market research companies in India have come a long way. Not too long ago there were just a handful of market research firms in India. Even these lacked the infrastructure that is so necessary for modern research. However, the last two decades have been revolutionary for Indian business and this has directly impacted the market research industry in India.

Read More

How Indian Market Research Industry is riding the Digital Wave

The internet has dramatically changed the Indian market research industry. Research is now faster, more accurate and remarkably cost-effective.

Like every aspect of the business world, Internet has completely changed the research industry as well. The recurring theme when it comes to the upcoming trends in the research industry is its increasing reliance on web-based applications and resources.

Read More

Why Qualitative Consumer Research is Essential before Product Launch

Qualitative consumer research has proven to be an important tool in gauging the success of a product launch. By undertaking a thorough research companies can avoid expensive failures and ensure a bestseller.

First impressions are critical, especially in marketing. That is why companies spend millions in product launch. A successful launch assures good sales from the beginning. It gives a new product a much needed boost, which can then be the perfect stepping stone for a roaring success.

Read More

MARKET RESEARCH – HOW ETHNOGRAPHY AND CONSUMER PROFILING STUDY HELP PROVIDE QUALITATIVE MARKET RESEARCH RESULTS

Since qualitative research seems so subjective, laymen find it hard to explain what we do. Ethnographic studies, consumer profiling studies provide insights about customer behaviour and attitudes.

As we go deeper into qualitative market research techniques, you will find yourself fascinated by the different methods that are used to find out more about consumer insight and customer behaviour. All these insights are used by business and they can tweak their communication accordingly.

Now, in the last part of this series, I am going to cover a few remaining things that are part of qualitative research.

Read More

Why Marketing Research Important for Gathering Business

A Marketing Research Company is important for gathering Business Intelligence for paving the Path of Success for new product launch or business launch or a re-launch. It can help you move your brand from where it currently stands to where you want it to be.

Lots of thinking and strategic planning is required for the successful launch of any new business, be it, a Marketing Research Company itself. A few important steps to be kept in mind are:

Read More

Tools for insight mining and Market Research that every Qualitative Research Agency should know about

Market research is imperative for mining consumer insights. Here we are listing some more means that qualitative researchers use to understand customer behaviour. Research outcomes can then be applied to business.

The organization I work with, Coral Research Services is an Indian qualitative market research firm where research is done to know the consumer’s attitude and behaviour towards a particular product or service or category. My team first defines a problem related to the products and service, and then develops an approach towards the problem’s solution.

In my previous blogs, I have mentioned some ways in which we can assess consumer attitude, behaviour etc. Here I continue telling you about different qualitative market research tools

Read More