Wednesday 30 December 2015

4 Awesome Online Market Brand Building Strategy Tips

Building your brand on the web is no longer optional. We present the top market brand building strategy tips to conquer the internet.
Online Market Brand Building StrategyThe world is on the web today. From your neighbour to the handyman, everyone has access to the internet. So, whether you run a small firm or a giant conglomerate, online branding is not something you can ignore. We tell you the four essential tools to build your brand on the web:
Create relevant content: This goes far beyond building a functional website. Create content that is useful to your users. Just creating a presence
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Sunday 13 December 2015

Why Hiring a Market Research Company is Economical in the Long Run

Although a market research company in Delhi will involve extra expense in the short run, its economic benefits far outweigh any concerns you may have.

Despite the proven effectiveness of market research many business owners still hesitate before hiring a research agency. They deem it too expensive or a completely unnecessary. As a result, many companies simply choose to go with things as they are. However, this is an extremely shortsighted approach.

A market research company in Delhi may cost you a few pennies today, but in the long run it
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Thursday 10 December 2015

Why You Should Hire Marketing Research Companies in India

Marketing research companies in India have come of age, competing with the best of the world. The reason lies in their technical expertise along with a professional work ethos.

Whether you run an Indian company or a more international concern, you will need a competent agency for your market research. These agencies are crucial in creating the right business plan, executing it and then evaluating its performance. If you are looking for a competent agency, your search ends here!

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Monday 30 November 2015

Why You Need Both Local and International Market Research Specialists

An expanding marketing approach needs both local and international market research. The former helps in understanding the local market, while the latter keeps everything within the companys overall vision.
As a company grows in size, it starts looking for additional markets. With the world markets opening up, there are newer and greener pastures to be found everywhere. However, before one takes the plunge it is important to know the market.
This is where local and international market research comes in. Each works together in creating a comprehensive marketing plan that addresses local concerns, while keeping in mind the firm’s international aims and scope. So, how do these work in tandem?
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Sunday 29 November 2015

How Market Research Consulting Can Help in Better Brand Promotion

Market research consulting is a critical element is developing and evaluating any brand promotion campaign.

A key element of any marketing strategy is brand promotion. The creation of a brand that has wide recognition and instant recall value is the ultimate aim of any promotion strategy. Market research has emerged as a critical tool in this. It can help in building the right plan of action, expansion and constant evaluation.
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Sunday 8 November 2015

Why Qualitative Consumer Research is Essential before Product Launch

Qualitative consumer research has proven to be an important tool in gauging the success of a product launch. By undertaking a thorough research companies can avoid expensive failures and ensure a bestseller.

First impressions are critical, especially in marketing. That is why companies spend millions in product launch. A successful launch assures good sales from the beginning. It gives a new product a much needed boost, which can then be the perfect stepping stone for a roaring success.
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Wednesday 4 November 2015

How Branding Evolved with Marketing Research in India

Branding has changed dramatically with the development of market research in India. Marketers are now able to come up with better strategies, connect with their market and evaluate their performance.

No marketing strategy can ignore the crucial area of branding today. With an overcrowded market and a media that is louder than ever before, branding has become increasingly important and complex. Interestingly, this has not always been the case.
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Thursday 22 October 2015

Why You Need to Invest in Consumer Research Services Now

Every business, big or small, need consumer research services. It offers a much-needed insight into your buyers mind, helping you to develop better strategies.

What is the most important commodity for any business or corporation? It is your consumer. No matter what your product or service, your business simply would not work without buyers. So, it is essential that you understand your core market, your targeted consumer.
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Saturday 3 October 2015

Why Market Research Consulting is Vital in Product Development

Timely, well-planned and executed market research consulting can be critical in product development. It aims to demystify the market mindset and the required changes for optimal growth. 

Product development usually encompasses two aspects –– launching a new product or bringing improvements to an existing one. It can be seen as the natural cycle of any product –– from its launch to its old age. In the context of todays ever changing market, planned product development is not a marketing fad, but a critical requirement.

Market research can play a crucial role in product development. Big companies spend millions of dollars through their R&D departments for just this purpose. Market research consulting is another affordable alternative. But first let us see how a consultant can help in product development.
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Tuesday 29 September 2015

4 Reasons Why a Good Research Agency is Essential for Small Businesses

Despite the many benefits they offer, many small business owners are still reluctant to hire research agencies. Here are the top 4 reasons why they should.

Market-Research-India
In the present cutthroat business environment, it is essential that small businesses start with the right mix. A slight error can create a crisis, while a little modification can give you a hit. One such essential factor for a business’ success is good research. The aim of research is gathering information –– an essential tool for any business.
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Monday 21 September 2015

Growth of Market Research in India

From a non-existent industry to one of the most rapidly growing sectors, market research in India has come a long way. Today Indian agencies are competing with the best in the world in local and international markets.

Given the standard of market research in India today, it is hard to believe that this field was almost non-existent about two decades ago. There was little focus on the consumers, their desires, likes and dislikes. In the absence of choices sales were assured. Hence, there was almost no emphasis on research and development.
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Saturday 19 September 2015

Brand Building Needs A Brand Image Study By A Good Qualitative Market Research Agency

Brand image studies are commissioned by corporations as part of qualitative market research to understand what their image is, in the minds of customers, and how to reposition themselves. This is critical for brand building.
One of the ways in which we, at Coral Research Services, conduct qualitative market research for advertising agencies and brands, is to conduct a Brand Image Study. Every brand has some kind of impression in the consumer’s mind. In other words, I can say that every brand present in the market has some kind of image in consumer’s mind. Some brands are perceived to be young and modern and thus thought to be fit for some particular age group or some particular lifestyle or kind of people. e.g. a watch with psychedelic colored straps for the young and upwardly mobile.
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Friday 11 September 2015

MARKET RESEARCH – HOW ETHNOGRAPHY AND CONSUMER PROFILING STUDY HELP PROVIDE QUALITATIVE MARKET RESEARCH RESULTS

Since qualitative research seems so subjective, laymen find it hard to explain what we do. Ethnographic studies, consumer profiling studies provide insights about customer behaviour and attitudes.
As we go deeper into qualitative market research techniques, you will find yourself fascinated by the different methods that are used to find out more about consumer insight and customer behaviour. All these insights are used by business and they can tweak their communication accordingly.
Now, in the last part of this series, I am going to cover a few remaining things that are part of qualitative research.
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Monday 7 September 2015

Why Marketing Research Important for Gathering Business



A Marketing Research Company is important for gathering Business Intelligence for paving the Path of Success for new product launch or business launch or a re-launch. It can help you move your brand from where it currently stands to where you want it to be.

Lots of thinking and strategic planning is required for the successful launch of any new business, be it, a Marketing Research Company itself. A few important steps to be kept in mind are:

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Friday 4 September 2015

Tools for insight mining and Market Research that every Qualitative Research Agency should know about

Market research is imperative for mining consumer insights. Here we are listing some more means that qualitative researchers use to understand customer behaviour. Research outcomes can then be applied to business.
The organization I work with, Coral Research Services is an Indian qualitative market research firm where research is done to know the consumer’s attitude and behaviour towards a particular product or service or category. My team first defines a problem related to the products and service, and then develops an approach towards the problem’s solution.
In my previous blogs, I have mentioned some ways in which we can assess consumer attitude, behaviour etc. Here I continue telling you about different qualitative market research tools
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Tuesday 25 August 2015

Market Research – Critical Tool for Business Growth


Market research agencies are critical for businesses to gain consumer insights. Here are some market research methods that we use in my office, Coral Research Services, New Delhi.
If I said, “ Market Research has become an important tool for every business organization to grow in the market ”, I wouldn’t really be off the mark. Having worked in market research for all these years, I have seen that all leading companies who want to grow and prosper, commission Market Research. I got insights of various types of researches that a company seeks from a Market Research Firm in order to keep up with market trends and to maintain a competitive edge.
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Saturday 22 August 2015

Market Research Consulting – An Important Success Tool For Every Business

Market Research Consulting is critical in today’s competitive world – with many MNCs entering the Indian market, aiming to increase their market share and raise their profit percentage. This has obviously given tough competition to the Indian entrepreneur to improve their products/services in the market and be at par with their competitors.
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Thursday 20 August 2015

Marketing Research for NPD



A Market Research in the right direction and with the help of an experienced Market Research Analyst can help reduce the chances of failure and pave a winning path for a ‘New’ product launch or an ‘Old’ products re-launch.
In Product Development, Market Research (mix of both qualitative & quantitative) comes in as a very handy tool to assess market potential and ensure a deep-rooted product/concept, by helping with accurate need analysis.
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Thursday 6 August 2015

Qualitative Research is now Widely Used, both in local Markets and Internationally

Qualitative research is now widely used, both in local markets and internationally, and is increasingly influential in modern marketing and social policy-making. Its methodologies, analytic tools and philosophy however, are different from those of quantitative or survey research, which traditionally has provided guidelines for the Market Research Industry as a whole. Whether a focus market research group study or online survey or other methods, ultimately all market research survey methods belong to either one of the categories – qualitative market research surveys or quantitative market surveys.
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Tuesday 28 July 2015

Consumer Research Services – Delving into Consumer Psyche

As a researcher at Coral Research Services, my work involves understanding consumer psyche, need states and deriving insights based on their behavior and responses to stimuli. Thankfully, I receive a lot of exposure to the various research methodologies and training to help understand how to decode what I hear and see during the consumer interactions.
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Saturday 18 July 2015

A Transformational Marketing Strategy can change your Brand’s Growth Trajectory

A marketing strategy research, analytics, and research company can help you move your brand from where it currently stands to where you want it to be.
From market research in emerging economies or periodic tracking of competition to an enterprise-wide ‘Research Helpdesk’ solution or template driven analytical reports for senior management – Marketing Research Consultancies are engaged for a range of customized research needs, some that are simple or routine tasks and many that are complex in nature such as market analysis, feasibility reports or business plans.

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