Market Research – Critical Tool for Business Growth

Market research agencies are critical for businesses to gain consumer insights. Here are some market research methods that we use in my office, Coral Research Services, New Delhi.

If I said, “ Market Research has become an important tool for every business organization to grow in the market ”, I wouldn’t really be off the mark. Having worked in market research for all these years, I have seen that all leading companies who want to grow and prosper, commission Market Research. I got insights of various types of researches that a company seeks from a Market Research Firm in order to keep up with market trends and to maintain a competitive edge.

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Market Research Consulting – An Important Success Tool For Every Business

Market Research Consulting is critical in today’s competitive world – with many MNCs entering the Indian market, aiming to increase their market share and raise their profit percentage. This has obviously given tough competition to the Indian entrepreneur to improve their products/services in the market and be at par with their competitors.

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Marketing Research for NPD

A Market Research in the right direction and with the help of an experienced Market Research Analyst can help reduce the chances of failure and pave a winning path for a ‘New’ product launch or an ‘Old’ products re-launch.

In Product Development, Market Research (mix of both qualitative & quantitative) comes in as a very handy tool to assess market potential and ensure a deep-rooted product/concept, by helping with accurate need analysis.

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Qualitative Research is now Widely Used, both in local Markets and Internationally

Qualitative research is now widely used, both in local markets and internationally, and is increasingly influential in modern marketing and social policy-making. Its methodologies, analytic tools and philosophy however, are different from those of quantitative or survey research, which traditionally has provided guidelines for the Market Research Industry as a whole. Whether a focus market research group study or online survey or other methods, ultimately all market research survey methods belong to either one of the categories – qualitative market research surveys or quantitative market surveys.

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