Role of Consumer Research Services in Hospitality Sector

With its consumer orientation, the hospitality sector has large applications for  consumer research services. Research is used to plan new ventures, test innovations and timely evaluation.

For the hospitality industry that is centred around the consumer, understanding the latter is not just important, it is essential. Yet, for many years its application in this sector in India was largely ignored or not realised. Most businesses in the industry relied on their own know-how of their consumers.
Fortunately, the situation has changed rapidly over the years. With so many hospitality businesses going bust within a few years, it became essential to find every tool to survive. Consumer research services help businesses to not just stay afloat, but to do so with élan. Like other businesses, the hospitality sector has used consumer research to plan better, avoid risks and keep a competitive edge.

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Serving the B2B Sector with Industrial Market Research Solutions

With its specific requirements, the B2B industry has given rise to the need for finding industrial market research solutions. It requires carefully selected focus groups, expertise and planning.

Till recently the B2B industry has been relying on the usual consumer market research for its surveys and test-runs. However, it has become increasingly obvious that this method falls far short of what is required. Businesses have different requirements when compared to the average buyer and their decision-making process is also markedly different.

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What to Ask Your India Market Research Firm

Selecting the right India market research firm can be difficult. The trick lies in asking the right questions, showing you their working style and approach towards a project.

The importance of market research in today’s economy is well established. Research gives us valuable information that forms the foundation on which a business can plan its growth and development. Increasingly businesses are looking at outside research firms for both economic and practical reasons.

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Why Hiring a Market Research Company is Economical in the Long Run

Although a market research company in Delhi will involve extra expense in the short run, its economic benefits far outweigh any concerns you may have.

Despite the proven effectiveness of market research many business owners still hesitate before hiring a research agency. They deem it too expensive or a completely unnecessary. As a result, many companies simply choose to go with things as they are. However, this is an extremely shortsighted approach.

A market research company in Delhi may cost you a few pennies today, but in the long run it

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Why You Should Hire Marketing Research Companies in India

Marketing research companies in India have come of age, competing with the best of the world. The reason lies in their technical expertise along with a professional work ethos.

Whether you run an Indian company or a more international concern, you will need a competent agency for your market research. These agencies are crucial in creating the right business plan, executing it and then evaluating its performance. If you are looking for a competent agency, your search ends here!

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Why Qualitative Consumer Research is Essential before Product Launch

Qualitative consumer research has proven to be an important tool in gauging the success of a product launch. By undertaking a thorough research companies can avoid expensive failures and ensure a bestseller.

First impressions are critical, especially in marketing. That is why companies spend millions in product launch. A successful launch assures good sales from the beginning. It gives a new product a much needed boost, which can then be the perfect stepping stone for a roaring success.

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How Branding Evolved with Marketing Research in India

Branding has changed dramatically with the development of market research in India. Marketers are now able to come up with better strategies, connect with their market and evaluate their performance.

No marketing strategy can ignore the crucial area of branding today. With an overcrowded market and a media that is louder than ever before, branding has become increasingly important and complex. Interestingly, this has not always been the case.

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Why You Need to Invest in Consumer Research Services Now

Every business, big or small, need consumer research services. It offers a much-needed insight into your buyer’s mind, helping you to develop better strategies.

What is the most important commodity for any business or corporation? It is your consumer. No matter what your product or service, your business simply would not work without buyers. So, it is essential that you understand your core market, your targeted consumer.

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4 Reasons Why a Good Research Agency is Essential for Small Businesses

Despite the many benefits they offer, many small business owners are still reluctant to hire research agencies. Here are the top 4 reasons why they should.

In the present cutthroat business environment, it is essential that small businesses start with the right mix. A slight error can create a crisis, while a little modification can give you a hit. One such essential factor for a business’ success is good research. The aim of research is gathering information –– an essential tool for any business.

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Growth of Market Research in India

From a non-existent industry to one of the most rapidly growing sectors, market research in India has come a long way. Today Indian agencies are competing with the best in the world in local and international markets.

Given the standard of market research in India today, it is hard to believe that this field was almost non-existent about two decades ago. There was little focus on the consumers, their desires, likes and dislikes. In the absence of choices sales were assured. Hence, there was almost no emphasis on research and development.

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Brand Building Needs A Brand Image Study By A Good Qualitative Market Research Agency

Brand image studies are commissioned by corporations as part of qualitative market research to understand what their image is, in the minds of customers, and how to reposition themselves. This is critical for brand building.

One of the ways in which we, at Coral Research Services, conduct qualitative market research for advertising agencies and brands, is to conduct a Brand Image Study. Every brand has some kind of impression in the consumer’s mind. In other words, I can say that every brand present in the market has some kind of image in consumer’s mind. Some brands are perceived to be young and modern and thus thought to be fit for some particular age group or some particular lifestyle or kind of people. e.g. a watch with psychedelic colored straps for the young and upwardly mobile.

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MARKET RESEARCH – HOW ETHNOGRAPHY AND CONSUMER PROFILING STUDY HELP PROVIDE QUALITATIVE MARKET RESEARCH RESULTS

Since qualitative research seems so subjective, laymen find it hard to explain what we do. Ethnographic studies, consumer profiling studies provide insights about customer behaviour and attitudes.

As we go deeper into qualitative market research techniques, you will find yourself fascinated by the different methods that are used to find out more about consumer insight and customer behaviour. All these insights are used by business and they can tweak their communication accordingly.

Now, in the last part of this series, I am going to cover a few remaining things that are part of qualitative research.

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Why Marketing Research Important for Gathering Business

A Marketing Research Company is important for gathering Business Intelligence for paving the Path of Success for new product launch or business launch or a re-launch. It can help you move your brand from where it currently stands to where you want it to be.

Lots of thinking and strategic planning is required for the successful launch of any new business, be it, a Marketing Research Company itself. A few important steps to be kept in mind are:

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Tools for insight mining and Market Research that every Qualitative Research Agency should know about

Market research is imperative for mining consumer insights. Here we are listing some more means that qualitative researchers use to understand customer behaviour. Research outcomes can then be applied to business.

The organization I work with, Coral Research Services is an Indian qualitative market research firm where research is done to know the consumer’s attitude and behaviour towards a particular product or service or category. My team first defines a problem related to the products and service, and then develops an approach towards the problem’s solution.

In my previous blogs, I have mentioned some ways in which we can assess consumer attitude, behaviour etc. Here I continue telling you about different qualitative market research tools

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Market Research – Critical Tool for Business Growth

Market research agencies are critical for businesses to gain consumer insights. Here are some market research methods that we use in my office, Coral Research Services, New Delhi.

If I said, “ Market Research has become an important tool for every business organization to grow in the market ”, I wouldn’t really be off the mark. Having worked in market research for all these years, I have seen that all leading companies who want to grow and prosper, commission Market Research. I got insights of various types of researches that a company seeks from a Market Research Firm in order to keep up with market trends and to maintain a competitive edge.

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Market Research Consulting – An Important Success Tool For Every Business

Market Research Consulting is critical in today’s competitive world – with many MNCs entering the Indian market, aiming to increase their market share and raise their profit percentage. This has obviously given tough competition to the Indian entrepreneur to improve their products/services in the market and be at par with their competitors.

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Marketing Research for NPD

A Market Research in the right direction and with the help of an experienced Market Research Analyst can help reduce the chances of failure and pave a winning path for a ‘New’ product launch or an ‘Old’ products re-launch.

In Product Development, Market Research (mix of both qualitative & quantitative) comes in as a very handy tool to assess market potential and ensure a deep-rooted product/concept, by helping with accurate need analysis.

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Consumer Research Services – Delving into Consumer Psyche

As a researcher at Coral Research Services, my work involves understanding consumer psyche, need states and deriving insights based on their behavior and responses to stimuli. Thankfully, I receive a lot of exposure to the various research methodologies and training to help understand how to decode what I hear and see during the consumer interactions.

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A Transformational Marketing Strategy can change your Brand’s Growth Trajectory

A marketing strategy research, analytics, and research company can help you move your brand from where it currently stands to where you want it to be.

From market research in emerging economies or periodic tracking of competition to an enterprise-wide ‘Research Helpdesk’ solution or template driven analytical reports for senior management – Marketing Research Consultancies are engaged for a range of customized research needs, some that are simple or routine tasks and many that are complex in nature such as market analysis, feasibility reports or business plans.

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