tag:blogger.com,1999:blog-38142343534437429392024-03-04T21:51:46.291-08:00Market Research ServicesMohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.comBlogger66125tag:blogger.com,1999:blog-3814234353443742939.post-11023611443171265902017-01-13T08:11:00.000-08:002017-01-16T08:14:15.882-08:00Role of Market research specialist in today’s marketplace<div dir="ltr" style="text-align: left;" trbidi="on">
Marketing research specialist is the person authorized to help
companies figure out what sells. They analyze market data on a local
regional or national level and regulate what people are buying what gaps
are in the market what kinds of people buy what products and what
individuals are keen to spend on those products. <b><i>Marketing Specialists</i></b>
have their finger on the throb of what sells around the country
investigating demographic data buying and shopping ways looking at a
participant and their pricing creating and managing surveys
questionnaires and other information congregation devices measuring
current stratagems and much more all in an exertion to help skillfully
understand the finest way to market products and make the company money.
A postgraduate qualification is not typically required although for
some kinds of roles a Masters or diploma in a statistics related subject
may boost candidates chances mainly if their first degree is not
statistical.<br />
<b>JOB SKILLS AND REQUIREMENTS for a Market Research Specialist:</b><br />
• <b>Analytical Skills:</b> Marketing specialists look at
many brooks of data to regulate the demographics and buying inclinations
of current and potential clienteles. Understanding this statistic will
be critical to the job role.<br />• <b>Communication:</b> In
the process of gathering and presenting information and statics
marketing specialists requires to be able to converse and listen well.<br />• <b> Critical Thinking:</b> Being able to process the data in a way to make references takes critical thinking.<br />• <b>Attention to Detail:</b> Evaluating data to display trends takes precision.<br /> <br /><b>Role and Responsibilities:</b><br />
• Gathering and evaluating data on customer demographics likings
necessities and buying habits to recognize latent markets and features
affecting product demand.<br />• Gathering data on participants and inspect their prices sales and method of marketing and distribution.<br />• Monitoring business statistics and track trends in trade literature.<br />• Formulating reports of findings demonstrating data vividly and rendering complex findings into written text.<br />• Pursuing and providing information to help businesses regulate their position in the market.<br />•
Conducting research on consumer opinions and marketing approaches
collaborating with marketing professionals calculators pollsters and
other specialists.<br />• Devising and evaluating methods and procedures
for gathering data such as surveys opinion polls or questionnaires or
arranging to obtain existing data.<br />• Forecasting and tracking market and sales trends analyzing collected data.<br />• Measuring and assessing customer and employee satisfaction.<br />•
Attending staff conferences to provide management with information
regarding the promotion distribution design and valuing of business
products or services.<br />• Developing and implementing procedures for identifying advertising needs.<br />• Measuring the efficiency of marketing advertising and communications programs and strategies.<br />
<b>What to expect from a role of Market Research Specialist</b><br />
• It can be a desk based job but some market researchers do travel
nationally and seldom globally to visit client administrations and to
complete their research. For this role Short term contracts are also
available through recruitment agencies though these are usually for more
senior market research posts. Singapore and UK clients who are looking
at entering Indian market have enough of opportunities for people in
this field. But this can be a fast paced pressurized role due to the
tight goals but it is also stimulating varied and rewarding. Competition
for jobs is tough and strong. so speculative approaches can be more
fruitful than trusting on advertised vacancies.<br />
<b>THE FUTURE OF <i>Market Research Specialists</i></b><br />
Data is king in todays marketplace and most companies want to know more about their clienteles. <i><b><a href="http://www.coralresearch.in/our_services.html">Market research specialists</a></b></i>
jobs is expected to grow by 40 pecent by 2020. If you are looking for a
money spinning job with room for growth you can consider becoming a
marketing specialist.<br />
The rapid growth of global business and developments in information
technology has formed worldwide prospects in this field. With a virtuous
level of experience in your professional area you can progress to work
as a research specialist either autonomously or in a partnership. You
may also want to contemplate setting up your own consultancy or working
as a freelance but this is only possible if you have extensive
experience and have a good network.</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-63745894912180866692017-01-13T07:50:00.000-08:002017-01-16T07:53:39.658-08:00The best 5 kind of Qualitative Research Services you can opt for your Business<div dir="ltr" style="text-align: left;" trbidi="on">
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Qualitative research is an essential part of the understanding impact
and is mainly suited for learning and improving as you go. You may have
quantitative statistics to suggest you have made a difference, but
without good qualitative research to supplement it the picture is not
complete; qualitative research gives you a much more comprehensive
understanding by presenting how the impact occurred, how it could be
constant, and the aspects linked with success and failure. Today,
companies are using <u><i><b>Qualitative Research Services</b></i></u> to
make sure they are providing the customers with exactly what they need.
In fact, Singapore and UK clients who are looking at entering Indian
market are paying utmost attention to qualitative research before
launching a product or service.<br /><br /><b>The five qualitative research services that you must surely opt for your company.<br /><br />1. Ethnography</b><br /><br />
Ethnographic research is the most conversant and appropriate
qualitative method to UX professionals. In ethnography, you plunge
yourself in the target participants' environment to comprehend the
goals, challenges, cultures, motivations, and themes that arise.
Ethnography has its origins in cultural anthropology where researchers
dip themselves within a culture, often for years! Rather than trusting
on interviews or surveys, you practice the environment first hand, and
sometimes as a "participant witness”. For instance, one way of finding
the unmet requirements of customers is to "trail them home" and perceive
them as they intermingle with the product. You don't come armed with
any theories to necessarily test; rather, you're observing to find out
how a product is used.<br /><br /><b>2. Narrative</b><br /><br /> The
narrative style weaves together a sequence of events, typically from
just one or two people to form a unified story. You conduct exhaustive
interviews, read documents, and look for themes; in other words, how
does a specific story demonstrate the larger life influences that formed
it. Often interviews are steered over weeks, months, or even years, but
the final narrative doesn't prerequisite to be in sequential order.
Rather it can be presented as a story with themes and can merge
conflicting stories and highlight tensions and challenges which can be
prospects for innovation.<br /><b><br />3. Phenomenological</b><br /><br /> When
you want to define an event, activity, or phenomenon, the appropriately
named phenomenological study is a suitable qualitative method.
In a phenomenological study, you use a mixture of methods, such as
reading documents, conducting interviews, watching videos, or visiting
places and events, to comprehend the meaning participants place on
whatever's being observed. You depend on the participants' own
standpoints to provide insight into their drives. Like other qualitative
methods, you don't jump with a well-formed theory. In a
phenomenological study, you often conduct a lot of interviews, usually
between 5 and 25 for general themes, to shape a sufficient dataset to
look for emerging themes and to use other members to authenticate your
findings. For instance, there's been a burst in the last 5 years in
online courses and training. But how do students involve with these
courses? While you can inspect, time spent and content retrieved using
log data and even assess student attainment vis-a-vis in-person courses,
a phenomenological study would object to better understand the
student’s involvement and how that may influence comprehension of the
material.<br /><br /><b>4. Grounded Theory</b><br /><br /> Grounded
theory looks to deliver an explanation or theory behind the events. You
use chiefly interviews and existing documents to shape a theory based on
the data. You go through a sequence of open and axial coding methods to
identify themes and build the philosophy. Sample sizes are often also
larger—between 20 to 70—with these studies to better launch a theory.
Grounded theory can help enlighten design decisions by better
understanding how a community of users presently use a product or
perform tasks. For instance, a grounded theory study could include
understanding how software developers use portals to connect and write
code or how small retail merchants agree or decline customers for
credit.<br /><b><br />5. Case Study</b><br /><br /> A case study
includes a deep understanding through numerous types of data sources.
Case studies can be descriptive, investigative, or describing an event.
For instance, a case study of how a large multi-national company
introduced UX methods into an agile development environment would be
informative to many organizations. <i><b><a href="http://www.coralresearch.in/blog/tag/qualitative-research-agency/">Qualitative Research</a></b></i>
case study practice delivers tools for researchers to investigate
complex phenomena within their frameworks. The aim of case study
research is to describe that specific case in detail and take learning
from that and develop theory from that method - it is particularistic
and circumstantial.
</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-43514707380860661442017-01-10T07:43:00.000-08:002017-01-16T07:44:40.611-08:007 Components for a Comprehensive Brand Building Strategy<div dir="ltr" style="text-align: left;" trbidi="on">
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When people talk about a brand, generally they're referring to the
visual or graphic parts. They think about their emblem, the colors they
use or their fonts. But actually, a brand of an organization is so much
more than that. It's also how you sound, and how your staffs answer the
phone. It's what sort of experience you offer and how you connect to
customers. In a true sense, your brand is your company's personality.
Branding is what makes people select one company over another. In fact,
Singapore and UK clients who are looking at entering Indian market are
taking utmost care of <em><strong><a href="http://www.coralresearch.in/blog/tag/brand-building-strategy/" rel="nofollow">Brand Building Strategy</a></strong></em>
because they believe branding is a way of defining a business to
yourself, your team and your external audiences. So, to help you
restraint in what many marketers contemplate more of an art and less of a
science, we've broken down 5 essential components of a wide-ranging
brand strategy that will help retain your company around for ages.<br /><br /><strong>1. Purpose</strong><br /><br />
Every brand makes a promise but in a market in which client confidence
is low and financial vigilance is high, it’s not just a promise that
separates one brand from the other but having a significant purpose. For
instance, IKEA's aim is not just to sell furniture, but relatively, to
create a better everyday life. This approach is tempting to potential
customers, as it determines their commitment to providing value beyond
the point of sale. When defining your business' purpose, keep this
instance in mind. While making, money is a priority, functioning under
that idea alone does little to set your brand apart from others in your
business.<br /><br /><strong>2. Consistency</strong><br /><br />
The key to consistency is to evade talking about things that don’t
relate to or improve your brand. Planning to add a new photo to your
business' Facebook Page? Does it align with your message, or was it just
something humorous that would, quite honestly, confuse your audience?
In an exertion to give your brand a podium to stand on, you require to
be sure that all of your messaging is unified. Consistency contributes
to brand acknowledgement, which ultimately fuels customer loyalty. To
avoid leaving latent customers besieged to put the disconnected pieces
of your business together, consider the benefits of creating a style
guide. A style guide can include everything from the tone of voice you
will use to the color scheme you'll employ to the way you'll place
certain products or services.<br /><br /><strong>Emotion:</strong><br /><br />
Find a way to connect with your customers on a deeper and more
emotional way. Use emotional triggers to strengthen your association and
foster loyalty. For instance, Harley Davidson uses emotional branding
by generating a community around their brand. They began Harley Owners
Group (HOG) to tie their customers with their brand and each other. By
provided their customers with a chance to feel like they are a part of a
bigger group that is more tight-knit than just a group of motorcycle
riders Harley Davidson is able to spot themselves as an apparent choice
for someone willing to buy a bike.<br /><br /><strong>Flexibility:</strong><br /><br />
While consistency objects to set the standard for your brand,
flexibility allows you to make modifications that build interest and
differentiate your approach from that of your opposition. Effective
brand strategy in marketing require enough consistency to be
recognizable, but enough distinction to keep things fresh and human.
Take the chance to engage your customers in fresh, new ways. Are there
some out-of-the-box partnerships your brand can make? Are there
qualities about your product you never emphasized? Use those to connect
with new clienteles and prompt your old ones why they love you.<br /><br /><strong>Loyalty:</strong><br /><br />
If you already have customers that love you, your business, and your
brand, don’t just sit there. Reward them for that love. These customers
have gone out their means to write about you, to tell their networks
about you, and to turn as your brand ambassadors. Refining loyalty from
these people early on will harvest more returning customers and more
profit for your commercial. Sometimes, just a thank you note is all
that's desirable. Other times, it is a better idea to go above and
beyond. Write them a tailored letter or send them some special swag. Ask
them to write a review on your product or feature them glaringly on
your website.<br /><br /><strong>Brand Building Strategy</strong> could be named the business<strong>’ “identity”, </strong>but
only on the understanding that it symbolizes the central of what the
business is and its standards, not just what it looks and sounds like.</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-77566184349701511252016-12-13T11:29:00.003-08:002016-12-13T11:29:52.446-08:00Why your Brand needs a Qualitative Research?<div dir="ltr" style="text-align: left;" trbidi="on">
When it comes to qualitative market research, it is about observational
and natural examination of the different philosophies which govern the
behavior of the customers. The framework and direction of the research
is revised at a regular interval in order to gain new information. This
allows the researcher to assess subjects and issues in a more detailed
and comprehensive manner. The quality of the out of the research
conducted is determined by the researcher’s skill s and ability. It is
the job of the <span style="text-decoration: underline;"><strong>Qualitative Market Research Companies</strong></span>
to not only determine the thoughts of the people, but at the same time
to find out why people think in that way. It is a process through which
people are allowed to express their thoughts and opinions so that their
feelings towards a specific product can be understood.<br />
<br />
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<br />
<br />It is all
about getting in-depth feedback. Group discussions and face to face
interviews are the best ways to go about it. The process of <span style="text-decoration: underline;"><strong>Qualitative Market Research</strong></span>
comes real handy when someone is planning to design new products or is
about to launch marketing campaign. This is a very common methodology
which is being used by the companies in order to make sure that their
marketing campaigns bring out the best of results.<br /><br /><strong>What are the Reasons for such Research?</strong> <br /><br />When
it comes to undertaking any sort of marketing activities, research is
one of the most important steps and it includes the following - <br /><br />• SWOT Analysis<br />• Designing an effective marketing strategy<br />• Branding<br />• Product Development, and<br />• Pricing<br /><br />Talking
about marketing research, the internet plays a very important role. The
social media websites and other platforms can be used effectively in
order to collect data. They are very useful and reliable mediums when it
comes to interacting with people and collecting their feedback and
opinions, which are the main outputs of a marketing research. <br /><br /><strong>Marketing Research</strong>
can also help to improve the quality of the services and products and
ensure that the needs and demands of the target audience are being met.
For example, if a restaurant is planning to add new items to their
dinner menu, in that case they can invite few people and ask them to
taste their new items and give a feedback on the quality and the price.
These types of exercises can at times be quite costly and might take a
considerable amount of time; however they are very useful and have
proven to be quite effective when it comes to customer feedback and
analysis. The feedback received can be used to modify the services and
the products and make them more likeable for the customers. <br /><br />Before
a new product is launched, it is very important it makes sure that the
product is being tested by a section of the target audience. There are a
couple of important questions which needs to be addressed, here are
some of them<br /><br />• Is the product easy to use?<br />• Does it serve the purpose for what it has been designed?<br />• Does it look appealing and attractive?<br />• Is the price a right one? <br /><br />The
process of market research is all about getting an idea about what the
customers feel on the existing products and those which are about to be
launched. <br /><br /><strong>What information can be gained from such Research?</strong> <br /><br />There
are different types of useful information which can be derived from an
effective market research campaign. Here are some of them<br /><br />• What are thoughts and feeling of the customers with regards to the services or products?<br />• How do customers make a choice when it comes to selecting a supplier?<br />• What motivate the customers to go for a particular supplier?<br />• How designing, processing and branding influence the customers<br />• What are the different marketing messages which would have the best impact on the customers and what can turn them off?<br />• How is customer’s decision making is affected by price?<br />• Is there a demand for new services and products? <br /><br />Successful firms in countries like Singapore and UK rely largely on <a href="http://www.coralresearch.in/blog/tag/qualitative-research-agency/" target="_blank"><span style="text-decoration: underline;"><strong>Qualitative Market Research Companies</strong></span></a> for their product development.</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-51062686922401995672016-12-13T11:21:00.001-08:002016-12-13T11:21:14.949-08:00What are the Benefits and Components of Qualitative Market Research<div dir="ltr" style="text-align: left;" trbidi="on">
Qualitative market research is one of the keys to the success of any
product or service. It is through the process of market research the
companies get to know about all the different aspects of the market
which determines the success or failure of a particular product. When it
comes to market research qualitative, it is all about assessing the
market with the help of different analytical tool and coming to a
logical conclusion. Here the term “market” includes different parties
like the dealers, suppliers and most importantly the consumers.
Qualitative market research focuses more on the consumers in order to
assess their feedback about the product which is being planned to be
launched.<br />
<br />
When it <a data-mce-href="http://www.coralresearch.in/blog/tag/qualitative-research-agency/" href="http://www.coralresearch.in/blog/tag/qualitative-research-agency/" target="_blank"><strong>Market Research Qualitative</strong></a>,
it has numerous benefits. The fact that the trend of the market and the
prospect of the products and services could be assessed makes it such a
useful tool. Companies from all over the world, especially in the UK
and Singapore use these services to great effects.<br />
<br />
<strong>What are the Benefits of Qualitative Market Research?</strong><br />
<br />
Here are some of the benefits which Qualitative Market Research has to offer<br />
<br />
• Subjects and issues which are covered can be analysed in detail and depth<br />
• When it comes to the interview sessions, they are not limited to any
particular questions and can be guided or redirected by the researchers<br /> • It is possible to revise the framework and direction of the research the moment fresh and new information are available<br />
<ul>
<li>When
it comes to qualitative research, the data collected depends on the
human experience which is more powerful and compelling compared to the
data which is gathered using quantitative research</li>
</ul>
•
Usually, data is gathered from few cases or individuals. As a result the
outcomes and findings cannot be distributed among the larger
populations; however, as far as the findings are concerned, they can be
transferred to other settings.<br />
<br /> • With the help of this kind of
research, the researcher knows exactly what he can expect. The results
acquired are based on real facts and figures<br />
<br />
<strong>What are the Components of such Research?</strong><br />
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When
it comes to qualitative market research, it has different components.
All these components put together brings out the exact facts and figures
which help the companies in the course of decision making. Here are
some of the important components of qualitative market research<br />
<br />
• <strong>SWOT Analysis:</strong>
SWOT Analysis is the process which is undertaken by the organisation in
order to identify their strength and weaknesses and also to determine
the opportunities and the external threats which they might encounter.
With the help of SWOT Analysis, the companies can plan for counter
strategies. It also allows the companies to set a path of operation
which would let them achieve their goals.<br />
<br />
• <strong>Marketing Strategy:</strong>
This is one of the key components which are used when it comes to
qualitative market research. Marketing is one of the most important
aspects when it comes to determining the success or failure of a product
or service. Therefore, it is essential to make sure that there is an
effective and well-designed marketing strategy which is in place.
Planning a proper marketing strategy is one of the elements of
qualitative research<br />
<br />
• <strong>Branding:</strong> Branding is one
of the most important factors that determine the success or failure of
any product. These days, branding is as important as advertising and the
companies need to make sure that it is being taken care of with due
importance. Determining the branding strategies is one of the essential
elements when it comes to the qualitative research program<br />
<br />
• <strong> Product Development:</strong> It is the product that matters the most. Therefore, it is important to make sure that this aspect is being taken care of.</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-36376922264697196722016-12-13T11:11:00.002-08:002016-12-13T11:11:39.790-08:00Services Rendered by the Qualitative Market Research Companies in India<div dir="ltr" style="text-align: left;" trbidi="on">
When it comes to market research, it is one of the most important
factors, as far launching any new products or services are concerned.
The companies need to analyse the prospect of a particular product even
before they start the manufacturing process. The idea is to ensure that
the planned product would be accepted by the customers and it would
contribute towards achieving the bottom line for the company, which is
revenue. There have been multiple instances when a product was launched
with a bang; however, after a certain period of time, it simply vanished
from the market. This is something which is absolutely undesirable.
Companies invest a huge amount of many and workforce when it comes to
manufacturing a new product along with the promotional and advertising
expenses. It all becomes useless if the product or the service fail to
sustain in the market for a considerable period of time<br /><br />When in
India, here we have a volatile market which is marked by the open
economy. There are multiple manufacturers and suppliers of the same kind
of product, therefore, in a country like India, it is necessary to
carry out a thorough qualitative research prior launching any product.<br /><br /><strong>What are the Reasons which lead to the failure of any Product or Services?</strong><br /><br />There
can be multiple reasons which are responsible for a setback for the
companies when it comes to new products. These are the reasons which
form the basis of a qualitative research<br /><br />• <strong>No Demand:</strong>
A product might fail because there is not enough demand in the market.
This is the first important aspect which needs to be taken into
consideration during a qualitative research.<br /><br />• <strong>Competitors:</strong>
If there are multiple competitors on the same line of product, then the
chances for the product to fail is quite high. Those companies who have
already established themselves in the market would be very difficult to
deal with unless the products are much better than that of their in
terms of quality. Besides, it requires an extensive marketing mechanism
which can be very expensive<br /><br />• <strong>Low Quality:</strong> There
could be sufficient demand in the market; however, because of the
inferior quality, the customers would invariably reject the product. The
open market factor comes into play here, where there are many
manufacturers and suppliers available. As a result, the customers don’t
have to depend on any particular producer.<br /><br />• <strong>Lack of Advertising:</strong>
Proper advertising forms the basis of success for any product or
service. When it comes to a new product, it is very important to make
sure that it is being highlighted as much a possible and is being
brought to the notice of the target audience. Lack of proper marketing
strategy and a bad marketing mechanism would invariably result in the
collapse of a product or service; especially one which is newly
launched.<br /><br />• <strong>Utility:</strong> Customers pay money to
yield maximum utility out of a product or service. If they find that
their requirements are not met, they would straight away reject it<br /><br />• <strong>Packaging:</strong>
This is an age where everything needs to be attractive and appealing.
The consumer needs to be pursued by the sheer look of the package. A
dull packaging can result in the fall of demand<br /><br />Apart from these, there are various other reasons which contribute towards the failure of a particular product or service.<br />
<br />What are the Services Rendered by the <span style="text-decoration: underline;"><strong>Indian Qualitative Research Companies</strong></span><br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHZu4vGU4boO3DG1vImNJBW9sMBQ3roZqHCfh-RQ-E3VMGuhO2U4sF7gtzyEsV_BJQLt86TA8R9yBLJ4ZcoM-P1es8t-R2urnsVXagBMRkfl88MiqXi6_4B6Fc3ixt6x7ofwpKwB-SMC1Z/s1600/x240-v-U.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHZu4vGU4boO3DG1vImNJBW9sMBQ3roZqHCfh-RQ-E3VMGuhO2U4sF7gtzyEsV_BJQLt86TA8R9yBLJ4ZcoM-P1es8t-R2urnsVXagBMRkfl88MiqXi6_4B6Fc3ixt6x7ofwpKwB-SMC1Z/s400/x240-v-U.jpg" width="400" /></a></div>
<span style="text-decoration: underline;"><strong> </strong></span><br />
<br />
<br />
<br />
<br />When it comes to the <a data-cke-saved-href="http://www.coralresearch.in/blog/tag/qualitative-research-agency/" href="http://www.coralresearch.in/blog/tag/qualitative-research-agency/"><span style="text-decoration: underline;"><strong>Top Qualitative Research Company in India</strong></span></a>, there are many options available. These companies render an array of different types of services, here are some of them<br /><br />• <strong>Customer Feedback:</strong> They would carry out extensive surveys and let you know about the feedback received from the targeted audience<br />• <strong>The Motivating Factor:</strong> They would let you know what motivates the customers to go for a particular product or service<br />• <strong>Designing and Branding:</strong> They would offer you valuable suggestion in terms of branding and designing<br />• <strong>Demand:</strong>
After carrying out extensive research, they would let you know if there
are any demand for the product or service which you are planning for<br /><br />Besides India, in countries like UK and Singapore, the services of the Qualitative Research are used extensively</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-12247443216559665692016-11-14T10:12:00.000-08:002016-11-14T10:12:16.611-08:00How Marketing Consumer Research can help in Brand Development<div dir="ltr" style="text-align: left;" trbidi="on">
Consumer research is usually viewed in terms of a company’s
relationship with its consumers, specifically about its marketing and
product. But consumer research can prove valuable for other functions
like brand development.<br />
<br />
Brands are ultimately a matter of public perception. Your brand is
not just the logo and colors, it is about how people at large see you. <em><strong>Marketing Consumer Research</strong></em>
focuses on these very consumers. Researchers use various methods,
including interviews and observation to understand consumer behavior,
their motivations and desires.<br />
<br />
Consumer research when applied to brand development can be short term
or a much longer affair. Short-term research usually aims to gauge a
particular aspect. But, since brand development is a long-term strategy,
research must be conducted periodically, especially an evaluation of
the brand’s standing.<br />
<br />
<strong>Some of the specific areas where consumer research is critical for brand development are:</strong><br />
Improving communication: In today’s hyper-connected modern space,
communication with the user has become more important than ever before. A
brand that communicates frequently and effectively with its market
remains relevant and easy to recall. But what is it that people want to
hear? How can we link our core product to the information flow all
around us? What is the language that your users understand — its nuances
and idioms? Not just the language, we are also looking at the right
content.<br />
<br />
<strong>Connecting with consumers:</strong> The average consumer
today is not walking around looking at pamphlets and hoardings. Chances
are they are working on or surfing the internet. So, how do you connect
with this new user, yet retain your old base? Researchers are today
looking at communication patterns in social media, informal chatter to
understand how we can better relate to the average person, whether or
not he/she is an existing consumer.<br />
<br />
<strong>Checking preferences:</strong> Often we develop a product
with a fairly fixed idea of our market, its drives and motivations. But,
in a country as vast as India with its many regional variations,
consumer preferences often change from one place to another. This can
affect not just product development, but also branding strategy.
Consumer preference influences every aspect of how we can develop a
brand — from designing a logo, packaging to deciding on communication
channels.<br />
<br />
<strong>Test running Ads:</strong> Advertisements are undoubtedly the biggest means of brand promotion. No advertisement today can pass without some basic <a href="http://www.coralresearch.in/" target="_blank"><em><strong>Marketing Consumer Research</strong></em></a>.
This is conducted before and after a promotional event. Even before you
get a creative agency to formulate an idea, you will need some basic
data like the average age, occupation, income status.<br />
<br />
Once we have the ad, we again use a simple survey or observation to
see how the audience receives it. Does it communicate your product and
brand effectively? Can people recall the brand hours after they watch
the ad? Does the ad confirm to your brand’s core image or does it mark a
stark departure?<br />
<br />
<strong>Understanding consumer behavior:</strong> This is the main
goal of any marketing consumer research and it is vital for brand
development. How your consumer behaves, understanding their motivations,
desires and preferences is critical for all decisions we take regarding
brand development, such as planning communication and promotion
strategy. <br />
<br />
<strong>Check communication effectiveness:</strong> Planning
communication is not enough. We must also determine whether it is
effective or not. Communication here covers a wide ambit, any form that
is used for brand development, such as emails, SEO content and
advertisements.<br />
<br />
Researchers focus on whether people see the brand either directly or
indirectly. Does the SEO content lead the reader to better brand
awareness? Are we aligned to the right websites and other content? How
effective is our engagement with the consumers? Should we step up our
communication channels or is there a risk of over-exposure?<br />
<br />
<strong>Evaluating brands:</strong> As mentioned above, brands are
for life and brand development strategy must be devised for a long-time
period. This makes it necessary that we evaluate our direction
periodically and this is where research comes in.<br />
<br />
<strong>Marketing Consumer Research</strong> focuses on how the
consumer sees the brand. Do they recognise the logo and design
immediately? How do they place it vis-a-vis the competition? Does it
make them feel good, sad or indifferent? How loyal are they to the
brand?</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-34681191741070647732016-11-12T10:09:00.000-08:002016-11-12T10:09:32.280-08:00Top 6 Tips on Brand Building Strategy For Small Business<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjARhm01lqnH-rlNkCoDbPxGLtUpd-aJtBDDXy3QHFPb-pbrDhQCUpqoE11mVGGThdrPsZ0qCgixdvISTOzyqIMwT3r_Nc2gG7ewOfWEUvGdWroTijz_7OnxMLeqHTv2OwAQAWj9AhDkH53/s1600/brand-positioning.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjARhm01lqnH-rlNkCoDbPxGLtUpd-aJtBDDXy3QHFPb-pbrDhQCUpqoE11mVGGThdrPsZ0qCgixdvISTOzyqIMwT3r_Nc2gG7ewOfWEUvGdWroTijz_7OnxMLeqHTv2OwAQAWj9AhDkH53/s320/brand-positioning.jpg" width="320" /></a></div>
Brands are often seen as the domain of big businesses. Many small
entrepreneurs consider it unnecessary and often, unattainable. But this
is rather short-sighted and misinformed. Brands may be exclusive, but
they are not the domain of only one sector. Every business -- big or
small -- has a brand that is its own.<br /><br />What small businesses often
lack is an awareness of their brand. Consequently, they rarely focus on
a comprehensive <i><b>Brand Building Strategy for Business</b></i>. In addition,
brand building is a long-term function and small businesses often find
themselves reluctant to make that investment.<br /><br />But, if carefully
planned, brand building is neither expensive nor difficult. These are
some handy tips that small businesses can use when planning their
strategy:<br /><br /><b>Define your brand:</b> We start with understanding and
defining a brand. We must first find what a brand stands for, what its
core idea is and how can we align it to the company philosophy. We have
to focus on what our brand will stand for. What is its relationship with
its environment -- economic and social?<br /><b><br />Find a niche:</b> The only
way a brand can make a mark is by finding a niche. This is a unique
feature or image that the brand conveys. In a market overcrowded with
competing brands, this is the only way to stand out. Once we have
defined the brand, we identify what makes it unique. Once we find the
value proposition of the brand, we adopt a branding strategy that
emphasizes this quality.<br /><br />By carving a niche, we not only get the
chance to exploit a ready market, we can also slowly position ourselves
as the foremost brand in that space. A successful strategy is when your
brand becomes synonymous with this niche space.<br /><br />Treat your brand
as a human being: Brands are imaginary concepts. We can have a fixed
symbol, font and colors, but the concept of a brand is much bigger than
that. The trick is to see it as a growing human being. In the beginning,
it is like a little baby who must be nurtured in order for it to grow
into a healthy robust adult.<br /><br />We start by personalizing a brand.
Name it and give it a distinct shape. We then carefully think and plan
the relationships it will form with its environment -- the consumers,
press and even the distributors. Just as in the case of human
relationships, these have to be nurtured and carefully developed for a
long-term.<br /><br /><b>Don't copy:</b> You will read many success stories of
brands that have become synonymous with the product, like Band-Aid or
Xerox. But, while these success stories are great inspirations, you
cannot copy these blindly for your own strategy.<br /><br />What worked for
one brand at that particular time and space may not work for your own
brand. Any <i><b><a href="http://www.coralresearch.in/blog/tag/brand-building-strategy/" target="_blank">Brand Building Strategy</a></b></i> for Small Business must take into
account the various factors that make its environment. Also, keep in
mind that the consumer today is smart with easy access to information.
You do not want to be known as a copycat!<br /><b><br />Don't overpush it:</b> The
problem with many marketeers and business owners is that they tend over
overpush their brand when planning a promotion. You will see the brand
virtually everywhere -- from company emails, signages, corporate gifts
and every other business related matter. This is often
counterproductive. Too much leads to over exhaustion.<br /><br /><b>Be Bold:</b>
One of the common features for all successful brand stories is how they
took a risk and did something different. It could have been a bold
advertising campaign, promotional strategy or an interesting innovation.
In a market teeming with competitive brands, an innovative strategy
ensures that you will catch the attention of the consumers. If it is
really different, they will remember you every time a similar concept is
raised.<br /><br /><b>Use social media:</b> For small businesses the social media
has been a huge boon. It is the perfect tool for brand building
strategy. You can use platforms like Twitter to engage with the market.
Other sites like Facebook can be used to create a constant dialogue and
connection with the market.<br /><br />These tips can help you plan a
comprehensive <i><b>Brand Building Strategy</b></i> -- from its inception and through
its lifetime. Timely evaluation will help you measure your success and
course correct when required.
</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-73269912874532300272016-11-11T10:23:00.000-08:002016-11-11T10:23:14.113-08:00How Marketing Research Services Can Help the Textile Industry<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbDBxZIXH4CZR8Gv5R0d_p5ylU-Grn1-W96PpUExP3FDUBw67Y1Em22qioGEHedY4PLz02OdGrb5Aie2ri1UbpAJelpZz37bnM_YizxefsCRlCapz5DDuSurhB5r310p55ZdhiS9Ho3XSS/s1600/market-research.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbDBxZIXH4CZR8Gv5R0d_p5ylU-Grn1-W96PpUExP3FDUBw67Y1Em22qioGEHedY4PLz02OdGrb5Aie2ri1UbpAJelpZz37bnM_YizxefsCRlCapz5DDuSurhB5r310p55ZdhiS9Ho3XSS/s640/market-research.png" width="640" /></a></div>
The textile industry is one of the largest Indian industry that provides employment to both skilled and unskilled labor in India. It is also one of the most rapidly developing industry. Booming trade has helped both the rural sector as well as the urban centers. In addition, we now have sizeable foreign investment and expertise flowing into the Indian textile in-dustry.<br /><br />Corresponding with this growth is the story of <i><b>Marketing Research Services</b></i> in the textile industry. Whether dealing with a B2B company or a consumer services business, market-ing research has made an immense difference in how these businesses are making criti-cal decisions on branding, sourcing, marketing, communication and even business ex-pansion. <br /><br />As the Indian textile industry becomes more competitive, marketing research will have an even greater role to play. For foreign companies from countries like UK and Sin-gapore, research is even more important, since it helps them to understand the complex Indian market. Some of the ways in which marketing research has made a significant im-pact in the textile industry are: <br /><br />Consumer segregation: Unlike most industries, the consumer’s preference are the key here. In a country like India where multiple textiles and fashion trends exist and thrive simultaneously, it is important to know just who your customer is. Marketing research will focus on the basics like lifestyle, taste, preference, age and income of the consumer. This helps us to price, expand and plan our entire growth strategy. <br /><br />Brand development: The brand is a major commodity in the textile industry, especially in retail. Here the brand plays an important role because it helps us carve out a niche and exploit it further. As a long-term research function, brand development focuses on overall strategies to improve brand image. It helps us to pinpoint the brand, whether it is a luxury, cost-effective, exclusive, urban, eco-friendly and so on. <br /><br />Need-gap analysis: A by-product of a rapid spread has been the over-saturation in some areas of the textile sector. Research focuses on whether the demand actually exists. What is the level of competition and where can your company enter? Is there space for your product? What is the demand and supply in the given market?<br /><br />This analysis is essential in creating estimates for future demand, which is the critical el-ement in creating strategies. This information will affect all our decisions — deciding on production capacity, demand and supply of products in the B2B area, pricing strategy and promotional activities. <br /><br />Gauging expansion need: Too many companies go bust for expanding too soon. The two most common reasons of faulty expansion are overcommitting business assets and enter-ing an over-saturated market. Most often this can be easily avoided by timely research. Apart from need-gap analysis as stated above, research will also focus on the company’s own capabilities.<br /><br /><b>Usage & attitude study:</b> It is important to understand how people and businesses are us-ing textiles. There has been considerable innovation, change in style and preferences of the average consumer. <i><b>Marketing Research Services</b></i> study the changing usage patterns as well as people’s attitude towards a brand and its product. <br /><br /><b>Retail research:</b> For B2C companies the retail experience is a critical part of their busi-ness organization. The customer experience, their feedback and perception can make all the difference between success and failure. Research focuses on the layout of stores, how shoppers make their selection, what attracts them to rival brands and so on. <br /><br />This research has been instrumental in creating more shopper-friendly layouts at many major stores, innovative retail strategy and better shopper experience on the whole. <br /><b><br />Knowing Triggers:</b> Like any industry, there are the triggers that cannot be crossed in a given market. These can be dictated by prevalent social or religious customs, norms and culture. A foreign brand must keep these in mind when entering into the textile business. Even Indian brands often fail to understand regional barriers. <br /><br />For instance, <a href="http://www.coralresearch.in/blog/tag/market-research-in-india/" target="_blank"><i><b>Market Research Services</b></i></a> for a big clothes retail chain that was planning to open a store in small town found little demand for their western women swear range. This was mostly due to local conservative culture. Consequently, the store focused on their ethnic wear with just a select selection of their western wear. This meant less wastage, more judicial use of its inventory and better retail experience. </div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-66790296645954200822016-10-27T11:50:00.000-07:002016-10-27T11:50:01.411-07:00How Consumer Research Services Make a Difference in F&B Sector<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinIzt-AhEdQtu_9ub4DBNkjxGacnw5cPuxcO6JOprEoRBnQNumX0ZieR_PuQNmAxlwSbnVzbvUD2v1xUznPR8t2daNmglaqUR-yOe15N23OPWsFVJD8BUIPL_pgNTvsR7NIeJr8BZoNq-e/s1600/Surveygoo-IG-Featured-2-580x386.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinIzt-AhEdQtu_9ub4DBNkjxGacnw5cPuxcO6JOprEoRBnQNumX0ZieR_PuQNmAxlwSbnVzbvUD2v1xUznPR8t2daNmglaqUR-yOe15N23OPWsFVJD8BUIPL_pgNTvsR7NIeJr8BZoNq-e/s1600/Surveygoo-IG-Featured-2-580x386.jpg" /></a></div>
<b>Summary:</b> The overcrowded F&B sector is India is fiercely competitive. <b>Consumer research services </b>provide us with valuable insight into consumer behavior, giving us tools to carve our own space and build a brand.<br /><br />The steadiest growing sector in most economies is the F&B sector. It is also one of the most fiercely competitive markets. In India the F&B sector has a vast scope today with a rapidly changing face. Ever since the opening up of the Indian economy, the F&B sector has been flooded with new names and products — both Indian and foreign.<br /><br />The flip side of this rapid development is the overcrowding of the market with new entrants coming in every other month. But this is far less than many developing and developed economies. This combined with the massive size of its population means that the Indian market still has an enormous potential. The perfect tool to exploit this are the <b>Consumer Research Services India</b>. <br /><b><br />Understanding Consumer Research</b><br /><br />Although we see it more as a part of market research, consumer research is actually a type of applied sociology that attempts to understand the attitudes, behaviour and preference of the consumer. In marketing we are usually concerned with how various marketing campaigns are received by the consumer, how it effects them and how their likes, disliked, moods and personalities affect their decisions. <br /><br />It can involve observation, surveys, interviews and even experimentation. Most consumer research services include both quantitative and qualitative research. Although, it is concerned mainly with the study of the consumer, this field has a wide scope, including product, market, advertising and pricing research. This is because the consumer has a role in all these areas. <br /><br />Most importantly, consumer research aims to understand the behaviour of the most important factor of any business — the consumer. As a major B2C industry, consumer research is critical in the F&B sector. For foreign companies from UK and Singapore, this service is even more essential since they are yet to develop their own brand and niche. <br /><br /><b>There are simply too many benefits associated with consumer market research. Some of these are:</b><br /><b>Gauging demand:</b> Despite the many names thronging the Indian F&B sector, there is ample space for newer entrants to grow and thrive. But it is important to know where this demand lies. Most companies fail because of an expansion that happened too early or too fast. For a new company it is crucial to gauge this demand. Consumer research shows us not just existing demand, but also the potential of growth in the market. <br /><br /><b>Building a niche:</b> One of the most effective means of growing in an overcrowded market is to build a niche for yourself. This helps in creating a brand that stands out and can, hence, find a ready market. But to do that, we must first find what the consumer is looking for — a particular area that can then be built into a niche. <br /><br />
For instance, <b><a href="http://www.coralresearch.in/blog/tag/consumer-research-company/" target="_blank">Consumer Research Services</a></b> hired by a beverage company found too many sugar-based drinks in the market. Consequently, it started a new fresh fruit health drink line, carving a unique niche for itself.<br /><br /><b>Building consumer relationship:</b> The F&B sector is largely consumer-oriented industry. In our social media-driven society, consumer relationships have become more important than ever before. But before we approach them, we need to know what interests them, their language, cultural and social preferences. <br /><br />
The only way to find this is through consumer research. But research is not just about initiating contact, it also evaluates how the relationship is built over the years.<br /><br /><b>Brand evaluation:</b> No matter how small, every business has a brand even if only the owner knows about it! Building a brand is a long-term strategy which must be planned carefully. The most important component of this is the consumer. Before building a strategy we must first find out how the brand is perceived by the consumer. Do they recognize it instantly? Does it have a positive or negative image? How is it positioned vis-a-vis other brands? <br /><br /><b>Predicting the next big trend:</b> In this fiercely competitive market, it is imperative that one stays a step ahead of the competition. The only way to do this is to innovate and find the next big trend. <i><b>Consumer Research Services in India</b></i> provide us an important tool for just that. By talking and observing users we can pinpoint emerging trends and concerns, their requirements and how we can meet them. <br /></div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-33965224144484275542016-10-11T11:27:00.003-07:002016-10-11T11:27:52.079-07:00Why go for Web Marketing Research Services and Reasons to be Cautious<div dir="ltr" style="text-align: left;" trbidi="on">
In this age of internet domination, it is foolish to ignore it as a
tool of marketing research. Like everything else, the web has
revolutionized this function. Marketing Research Firms
in India have taken to the web like duck to water. With a tech-savvy
workforce, these firms are perfectly placed to exploit this opportunity.<br />
<br />
But, this is not to say that web research is without its faults. Like
all great tools, it has its own drawbacks. It is important to
understand the pros and cons of online tools in marketing research
services before one takes the plunge. As a client you must understand
how your agency is gathering their data — what are the advantages and
drawbacks of the methods used.<br />
<br />
<b>Pros</b><br />
<br />
<b>Access to a Large Sample:</b> Web research gives us a
chance to access a bigger sample than ever before. No real life sample
group can ever meet the potential of an online survey group. Usually one
is hampered by lack of space and the difficulty of gathering willing
people. In contrast, the internet offers a number of alternatives like
MROCs and online bulletin boards. These are usually formed by interested
people who are already committed to the research.<br />
<br />
A large sample group has an obvious benefit — statistical accuracy. The bigger your group, the more representative it is.<br />
<br />
<b>Access to a Diverse Sample:</b> Today more and more
businesses are crossing boundaries and going the multi-national way. One
of their major requirement is access to research which covers this
diverse market. This is possible only through online research. Today a
research firm in Delhi can access markets as far away as Denmark.<br />
<br />
The research tools usually used range from online bulletin boards to
webcam focus groups, which are as good as face-to-face interviews.
Again, a diverse sample increases the database statistical accuracy.<br />
<br />
<b>Speed:</b> No real world research method can be quite as fast as the internet. For many <a href="http://www.coralresearch.in/our_services.html" target="_blank"><i><b>Marketing Research Services</b></i></a>
professionals, speed is the web’s biggest advantage. When you want
instant data, the internet is the only way. Not only can you hold the
survey in a matter of minutes, the data is automatically codified,
making the job even faster.<br />
<br />
<b>Multimedia:</b> Research is now becoming multimedia.
This is important in making presentations and preparing reports. A
report with varied multimedia components like graphs, videos, hyperlinks
and other interactive features are easy for a layman to understand.
Most of these features like hyperlinks and videos are made easier with
internet. Some, like remote videos chats, are possible only through the
web.<br />
<br />
<b>Reduced Costs:</b> Using the web for research is
seriously cost-effective. Many of these tools do not cost a dime. Add to
this, the savings on overheads like travel, telephone bills and hiring
research labs.<br />
<br />
<b>Cons</b><br />
<br />
Despite its many benefits, the internet is not a fail proof tool.
Marketing research services experts warn that over-reliance on the
internet can often lead to faulty results.<br />
<br />
<b>Subject unreliability:</b> The biggest drawback of
online research is the unreliability of the subjects. While it is true
that some samples like MROCs are made up of people who are motivated to
participate in the research, the truth is that there is nothing to
really stop your subject from getting up and leaving. In some cases
subjects may attend more than once using aliases. In contrast, under
traditional methods, respondents find it harder to leave a laboratory or
a face-to-face interview.<br />
<br />
<b>Illusion of infallibility:</b> Too many researchers
think that the web is the answer to all their prayers. Some see its
reach and scope as the infallible proof of its statistical merit. But,
no research can claim to be completely error-proof. The internet has
only given it depth, not infallibility.<br />
<br />
<b>Lack of the sympathy factor:</b> Online web researchers
may have given us unparalleled access, but it also means a reduced role
for the moderator. While some believe that it saves the research from
moderator bias or expectations, it can also have its negative impact.
This method loses out on the moderator’s ability to steer the research
according to respondent mood or the ability to form any sympathetic
bond.<br />
<br />
In conclusion, the internet as an online research tool cannot be
ignored. But, it must be used in conjunction with on-the-ground
hard-nosed survey where the researcher’s own intuition helps <i><b>Marketing Research Services</b></i> to better understand its consumer.</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-39350173663540246892016-10-09T09:00:00.000-07:002016-10-09T09:58:38.925-07:00Why You Should Hire Qualitative Research Agencies in Delhi, India<div dir="ltr" style="text-align: left;" trbidi="on">
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There are many reasons why you need to invest in market research. But for overseas companies from countries like the UK and Singapore, the question is whether they should hire a local Indian firm. Many of these firms want to work with their local agencies, people they are familiar with. </div>
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But this would be a mistake because you are no longer in your local environment and you are not dealing with a market you are familiar with. For a complex market like India, it is important to understand its intricacies and how you can work in it. For those looking for an Indian firm,<span class="Apple-converted-space"> </span><b style="font-weight: 700;">Qualitative Research Agencies in Delhi</b>, India are the best bet. The city has many well-known firms who are working on cutting-edge projects.<span class="Apple-converted-space"> </span><br /><br /><b style="font-weight: 700;">Some of the advantages you get with a Delhi firm are:</b><br /><br /><b style="font-weight: 700;">You get local expertise</b><br /><br />The Indian market is chaotic and extremely localized. Marketing must take into account local traditions, culture, lifestyles and taboos. This is not always easy for a foreign firm to understand. This lack of understanding can lead to miscommunication and the failure to understand the most important factor of any business — the consumer.<span class="Apple-converted-space"> </span><br /><br />The easiest solution is to hire a local agency. These are people who are well versed in the local market conditions. They understand the consumers, their lifestyle and background. They are also better placed to advise you on marketing and distribution channels, ad strategies and so on.<span class="Apple-converted-space"> </span><br /><br /><b style="font-weight: 700;">You benefit from Technical expertise without the extra cost</b><br /><br />Today marketing research is a highly technical field. There are a number of research tools employed to carry out surveys, analyse and produce insight. But technical know-how is not usually the top priority of most businesses. They are usually interested in only limited investing in operational costs.<span class="Apple-converted-space"> </span><br /><br />By hiring a<span class="Apple-converted-space"> </span><i><b style="font-weight: 700;"><a href="http://t.umblr.com/redirect?z=http%3A%2F%2Fwww.coralresearch.in%2Fblog%2Ftag%2Fqualitative-research-agency%2F&t=OTNiNDQ3YzJhNGY0MWQxZjZhYzA3ZTEwODZkMDRjM2QzMTNhOTJlNixxUU1RRE5nbg%3D%3D&b=t%3AWtHMljcMq12YdfS8peA5wg&m=1" style="color: inherit; text-decoration: underline;">Qualitative Research Agency</a></b></i><span class="Apple-converted-space"> </span>you can get access to all this technology, even if indirectly. Even if you have not invested a penny on all these tools, you still get the benefit of their reach and efficiency. Yes, there are free tools, but these are usually limited in their scope. A marketing research agency, on the other hand, will invest in the premium tools that are performance-driven.<br /><br /><b style="font-weight: 700;">You get a trained staff without investing in training</b><br /><br />With cutting-edge research technology you also need a trained staff. You must also consider that technology and the field of qualitative research is changing even as you read this. So, you need to invest in periodic training programs to ensure that your staff stays on top of their game. All this means a fair bit of expense because a trained employee and training programs do not come cheap.<br /><br />Hiring qualitative research agencies in Delhi, India is the smartest short cut to ensure this. You have a team of highly specialized professionals who will be working for your campaigns. This has a two-fold effect — you save the money on high salaries and you free your own people and resources from time consuming research campaigns.<span class="Apple-converted-space"> </span><br /><br /><b style="font-weight: 700;">Your own processes get more efficient</b><br /><br />The eventual goal of any market research project is increasing efficiency. Qualitative research attempts the same by understanding your market and consumer. In the process, you find out if there is any wastage of resources on your end.<span class="Apple-converted-space"> </span><br /><br />Hiring outside agencies also has a long-term effect. Without any outside help, most companies expand their marketing department as per requirement, which means they also often have to fire people when there is a dip. This, in turn, results in attrition costs, loss of employee morale and expertise. When you invest in an outside agency, you can focus on core functions of the organisations that need not be affected by every slight fluctuation. This makes your own process more efficient and productive.<span class="Apple-converted-space"> </span><br /><br /><b style="font-weight: 700;">You get access to a trained work force</b><br /><br />One of the major concerns for business firms from countries like UK and Singapore is finding a research firm with good communication and technical skill. Fortunately, Delhi boasts of a number of premium institutions which not only ensures technical expertise, but also communication skills. Since English is widely spoken, most qualitative research agencies in Delhi, India will have English-speaking staff.<span class="Apple-converted-space"> </span><br /><br />There are clearly many benefits of hiring qualitative research agencies in Delhi, India. So, start shortlisting and decide the firm you want to hire.<span class="Apple-converted-space"> </span></div>
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Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-1667058553699189362016-10-08T09:51:00.000-07:002016-10-09T09:53:21.247-07:00How Consumer Research Services Can Help F&B Sector<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">What is the one thing that is important to every consumer around the world? It can be counted as an essential commodity, one with which we all have an emotional connection. We are talking of food and beverage industry. As one of the fastest growing industries around the world, it is also in need of comprehensive and relevant market research like never before.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">As a result what we see are a number of specialist F&B<span class="Apple-converted-space"> </span></span><i style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><b style="font-weight: 700;">Consumer Research Services</b></i><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">. The industry has specialized to such an extent that we now need experts to understand and conquer this market. The good news is that this is an industry with a vast untapped potential, especially in markets like India. But, it is not without its challenges.</span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Challenges in the F&B industry</b><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br />Increasing Specialization:</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>This is not just a simple division between food and drinks. Now we have multiple segmentation within the industry. Health food, organic food, fast food, special cuisine, Ayurveda food, alcoholic beverages and so on. It is important to find your niche in this spectrum.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Health concerns:</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>A dominating factor when it comes to concerns regarding the F&B industry today are health concerns. From the intrepid blogger to the award-winning scientist — everyone has something to say about it and chances are that it is not always good news for you. Despite this, we find during F&B consumer research services that many clients are still not aware of this impending roadblock.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Reducing Operational Costs:</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>One of the overriding concerns for any globalized industry is the spiraling operational costs. This also applies to the F&B industry. These costs are associated with factors like sourcing of ingredients, bringing new operational methods and steep taxes.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Consumer Research Services in Food Industry</b><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">With its direct interaction and dependence on the consumer, the food industry can benefit enormously from consumer research services. This is not just essential to meet the above challenges, research can give us valuable insight and help us meet any impending risks.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Finding a Niche:</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>The food industry is actually a wide ambit and includes animal food, dietary supplements, food ingredients, fast food chains, fine dining, food retail chains and more. This makes the food industry a complex and an extremely competitive business. Over time it has also become increasingly specialized. This makes it essential that you are clear on what your niche is.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">For instance, the category of food retail industry is not sufficient. One must now specify whether their products come under organic, Pharmaceutical, Ayurveda and so on. This is important in further branding and marketing strategies.<span class="Apple-converted-space"> </span></span><a href="http://t.umblr.com/redirect?z=http%3A%2F%2Fwww.coralresearch.in%2Fblog%2Ftag%2Fconsumer-research-company%2F&t=NThiODY0MWVlNmQ4YmY5OWQzMjJjOWRhODRhOGI4N2Y1ZWY5NDllMCxzWWRnaVJEMw%3D%3D&b=t%3AWtHMljcMq12YdfS8peA5wg&m=1" style="-webkit-text-stroke-width: 0px; background-color: white; color: inherit; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-decoration: underline; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><i><b style="font-weight: 700;">Consumer Research Services</b></i></a><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>tell us what people are looking for, emerging trends and food concerns.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Finding the Right Market:</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>Too often entrepreneurs have preconceived notions about who their target market is. This is even more common for foreign firms with little understanding of Indian culture and traditions. Consumer research services often reveal surprising results in this scenario. Even when the</span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">results are expected, research can reveal a completely unexpected outcome.</span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> </span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">For instance, a catering service repackaged itself as a corporate tiffing service after research revealed a growing need for home-cooked lunch service in its market. They found their niche and a brand new market!</span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Anticipating the Next Big Trend:</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>The food industry is one of the fastest changing industries. What was fashionable an year ago seems almost retro today. Consumer research services are often the only way of anticipating the next big trend. It can keep you a step ahead of the vicious competition in the field.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">For instance, a snack joint switched over to breakfast with super food ingredients a couple of years ago after research revealed that its customers were looking for something different from traditional options. Research also revealed a growing demand for health food.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Finding Potential:</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>For many overseas F&B companies the main concern remains the acceptance of their product by the largely traditional Indian market. While some products like instant noodles may find takers across the board, other exotic or elitist items, like wine, are restricted to smaller pockets. Consumer research services can reveal where this potential market exists so that it can be further exploited.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><br />Consumer Research Services</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>have become an inseparable part of the F&B sector. It is vital to evaluate the success of existing products, find improvements and new markets.<span class="Apple-converted-space"> </span></span><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><br style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" /><b style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 700; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">Summary:</b><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: "Helvetica Neue", HelveticaNeue, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span>The overcrowded and fiercely competitive F&B sector can benefit highly from consumer research services. It can help companies to find their niche and new markets.</span></div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-63800234836104116682016-10-07T01:06:00.000-07:002016-10-07T01:07:51.904-07:00Speaking Local with Market Research Companies in India <div dir="ltr" style="text-align: left;" trbidi="on">
Business communications has never been as important as it is today. With the internet opening up the world and making it a really small place, it is important to understand how we can make communication work for us. It is, after all, our means of connecting with the public at large and our own work force.<br />
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The other facet of this is the growing importance of localizing communication efforts. Businesses are fast realizing that even as we gain access to more and more of the world’s market, their communication strategies should become more localized. This is where <i><b>Market Research Companies in India</b></i> play an important role. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisI1u4lE5jpaPF6Cn1NGdodZggkMB3Kr9x9cszKQg_8Y5gQ2lKJ6DDlryCwtVcnrOMM2HjYsBDDezCzQq4Sb7AnVv2xiJCiwjCW_NXO96GBxmJzy7maKIrhy8aM7Xdtd3WsQO5nih9FvK_/s1600/images.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisI1u4lE5jpaPF6Cn1NGdodZggkMB3Kr9x9cszKQg_8Y5gQ2lKJ6DDlryCwtVcnrOMM2HjYsBDDezCzQq4Sb7AnVv2xiJCiwjCW_NXO96GBxmJzy7maKIrhy8aM7Xdtd3WsQO5nih9FvK_/s1600/images.jpg" /></a></div>
An Indian agency brings its expert knowledge on local culture that can have a critical effect on communication strategy. For overseas firms from countries like UK and Singapore they can make a crucial difference. This local knowledge can help them avoid mistakes and tailor their communication for maximum effectiveness. <br />
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<b>There are a number of areas that come under business communications. It includes all avenues of interacting with the general public, such as:</b><br />
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Advertising <br />
Memos, manuals etc<br />
Public relation <br />
Direct sales<br />
Signages<br />
Exhibition or trade show experiences<br />
Social media<br />
Flyers, e-mails and other direct communication <br />
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Usually an organization’s communication strategy is combination of all these. These are both direct and indirect means. The challenge lies in molding all these channels according to the market, business needs and changing environment. Market research is the only means of achieving that. Some of the way in which market research can make a difference is:<br />
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<b>Understanding the language:</b> This is not just important for overseas firm who are unaware of local language nuances. It is also important for established local firms. This is because how we communicate changes with time. In India there is also the added complication of regional languages and cultures. A <b><a href="http://www.coralresearch.in/our_services.html" target="_blank">Market Research Company in India</a> </b>works to understand how people are talking to each other, what are their taboos and the language they use?<br />
<b><br />Understanding brand positioning: </b>This may come under branding, but it is communication research that tells us how a brand is positioned in the market. Media chatter and direct market research can tell us where the brand is positioned.<br />
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Research also tells us about brand identity. How do people see it? Do they understand its philosophy? How good is the brand recall and how effective is the brand development strategy. It is also essential to see how various communication means project a cohesive brand position. <br />
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<b>Improving effectiveness of information packages: </b>Businesses often issue public information packages. These could be concerned with the product or service like an instruction manual or communiqués about the company activities. In both cases there are business goals. Research focuses on the effectiveness of these messages. Do the people understand the instructions? Are these easy to follow? Does it answer any query that the user may have? <br />
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<b>Evaluating ad effectiveness:</b> Advertisements are essential tools for any business and they spend millions on ad campaigns. But just how effective are these strategies? Advertising research is a vast research field and covers a number of important issues. Do the people understand the message conveyed? How close is it to the company philosophy? Does it generate curiosity? How many people are motivated to go and buy the product after seeing the ad? How many people remember the ad later on? <br />
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<b>Gauging social media chatter:</b> The social media has become an important point of communication today. It can give us crucial clues on how people are talking about the brand, product or service. It can be particularly useful for quick research, such as gauging initial reaction to a product launch. <br />
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<b>Improving mail communications:</b> The mailers of old have received a new lease of life with e-mails. But the truth is that most people just junk the mail as soon as they receive it. The challenge then lies in keeping the attention of those who do click on your mail. The key is in understanding what people want to read. <br />
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For instance, market research for a woman clothing manufacturer shows that the most common past-time for its target users was reading fashion magazines to understand fashion trends. Consequently, the company mailers started including news on the fashion world with tips and trends. <br />
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These are just some of the ways and means through which a <i><b>Market Research Company in India</b></i> can improve and hone business communication.</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-86861736293867006652016-09-14T16:02:00.001-07:002016-09-14T16:02:07.564-07:00Role of Consumer Research Services in Hospitality Sector<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfUhJ4scLSjuvehifTeMi8izQEhrc1VB42TPb1Jb7mZuc4sDeer90fg202dW67dAvMAUkBYfbnUJ54l1mnpdzGLJ7eq30ZGvz1sIfVTeWJbUyF6I3RUmU-0gU09CkpKKL7NEnM_xvRCZ6w/s1600/Consumer+Research+Services+in+Hospitality+Sector.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfUhJ4scLSjuvehifTeMi8izQEhrc1VB42TPb1Jb7mZuc4sDeer90fg202dW67dAvMAUkBYfbnUJ54l1mnpdzGLJ7eq30ZGvz1sIfVTeWJbUyF6I3RUmU-0gU09CkpKKL7NEnM_xvRCZ6w/s320/Consumer+Research+Services+in+Hospitality+Sector.jpg" width="320" /></a>With its consumer orientation, the hospitality sector has large applications for consumer research services. Research is used to plan new ventures, test innovations and timely evaluation.<br />
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For the hospitality industry that is centred around the consumer, understanding the latter is not just important, it is essential. Yet, for many years its application in this sector in India was largely ignored or not realised. Most businesses in the industry relied on their own know-how of their consumers.<br />
Fortunately, the situation has changed rapidly over the years. With so many hospitality businesses going bust within a few years, it became essential to find every tool to survive. <a href="http://coralresearch.in/our_services.html" target="_blank">Consumer research services</a> help businesses to not just stay afloat, but to do so with élan. Like other businesses, the hospitality sector has used consumer research to plan better, avoid risks and keep a competitive edge.<br />
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Consumer research has many applications in the hospitality sector — from planning to evaluation.<br />
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<b>Planning the right venture</b><br />
In the late 80s in the US Holiday Corporation ended its collaboration with Residence Inn hotel chain, almost ending its involvement in the lodging market. But it later emerged with extended stay lodging suits that were designed meticulously for travelling executives. These were luxurious suits where travelling professionals and business people could stay for an extended period of time.<br />
Interestingly, this was not a shot in the dark by Holiday Corporation. Behind their remodelling was meticulously carried out research, one where they designed a careful tracking system. They used mail services to track traveling habits from a large consumer panel. These were stored and tabulated to understand what professionals are looking for. The result were these homely lodges with a cozy atmosphere. The corporation later successfully adapted the same model for their vacationing consumers.<br />
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Here consumer research was used at the very beginning of a venture. The sample was carefully curated from traveling professionals to understand what they actually need. This was the basis for the entire design philosophy of the new lodges.<br />
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<b>Testing innovations</b><br />
For any successful venture, every detail must matter and each change or inclusion must be considered carefully. Some of these are operational, while some are consumer-oriented. Since, these impact the user, consumer research services are often used to gauge the effect of any change. How does it add value to your service? How does it effect the consumer? What is the instant response?<br />
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For example, a restaurant decided to introduce weekly menus. To test its possible success a test run was conducted for a month and its regulars were specially invited on different days. Consumer research later focused on their response. What was their immediate reaction to the change? Did they like the idea? Would they visit each week to try out a new menu or did they like the predictability of the old one? What was their favourite and which changes they disliked?<br />
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Research revealed that while many regulars did not like the novel concept, there was a marked rise in interest with new consumers. Consequently, the restaurant decided to do one week of a different menu, keeping the usual menu for the rest of the month. The fixed menu kept its large number of regulars happy, while the weekly menu gave it a much needed innovative edge. <br />
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<b>Improving services</b><br />
Perhaps the most frequently used consumer research service in the hospitality industry is the evaluation of services. Today every half decent restaurant will hand you a score card to mark their performance. A professional researcher, though, will focus on more than just the promptness of your server.<br />
Researchers use various tools to understand the service patterns, from possible delay stations to areas of improvement. Even established hotels and restaurants have found surprising elements in their service record — from an inefficient floor layout to cold toasts for breakfast!<br />
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<b>Keeping the competitive edge</b><br />
The biggest problem ailing the hospitality sector today is the global recession. Fortunately, the tide is turning. But businesses must now pull up their socks to keep their competitive edge. The trick lies in meeting consumer expectations that they are not even aware of! But, how does one achieve that? How does one understand what the consumer really want?<br />
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Consumer research services focus on just that. Researchers study the pattern of their stay, their lifestyle and aspirations. Understanding them is the only way to impress them. For hospitality giants from countries like UK and Singapore, local research services are really the only means of achieving this very critical element.</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-80645384451777982602016-09-13T02:32:00.000-07:002016-09-13T02:32:05.888-07:005 Mistakes to Avoid with Local and International Market Research<div dir="ltr" style="text-align: left;" trbidi="on">
Although global expansion is becoming increasingly common, many firms still end up making expensive mistakes. Hiring local and international market research companies is the only solution.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP2YhxxPGfgUNj3mHp1GopL-s7-LAumLamfoMdnQrKYmMierEdy-UUO9WoW6Ds1QTWxHkPslVlGennSKSbJSjXGrBwrkUpL6tDIYE6eNkaCLahqvkUsdbdVhT8gm_INJd-RKfIdQf1OU2x/s1600/Local+and+International+Market+Research.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Local and International Market Research" border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP2YhxxPGfgUNj3mHp1GopL-s7-LAumLamfoMdnQrKYmMierEdy-UUO9WoW6Ds1QTWxHkPslVlGennSKSbJSjXGrBwrkUpL6tDIYE6eNkaCLahqvkUsdbdVhT8gm_INJd-RKfIdQf1OU2x/s320/Local+and+International+Market+Research.jpg" title="Local and International Market Research" width="320" /></a>Marketeers these days are the face of global expansion. Like traders of the ancient world, marketeers are the modern crusaders, entrusted to conquering new worlds. Modern businesses, big and small, are expanding rapidly and marketeers are leading this wave. They are the ones who have made the world a very small place.<br />
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But this is not always easy. Unlike their past colleagues, these modern day crusaders cannot use armies and do not have the authorisation to use any force. Instead, they must charm the people of the new territory with stealth and cunning. Luckily, they have the support of local and <a href="http://coralresearch.in/our_services.html">international market research companies</a>.<br />
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Research is often the only thing that stands between an expensive failure and a slow and steady success path. Companies that combine both local and international market research have the unique position of offering valuable local insight, while keeping their clients’ global ambitions in perspective. Research firms are strategic partners with important contribution in all areas, not just marketing.<br />
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Still, many companies often ignore this dual perspective. Some of them only sign on a generic global research company. Unfortunately, this often results in adverse results. Some of the mistakes you can avoid with the right research agency are:<br />
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<b>Ignoring the unique national character: </b>For many business people in the western world the markets are seen as territorial blocks, such as Asian, African or European. Such a classification completely ignores the local characteristics of a particular nation. For instance, both Singapore and India may fall into Asia, but their markets are completely different with a unique consumer base and market conditions.<br />
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<b>Ignoring local product adaptations: </b>Why tinker with anything that is a success? But in marketing that philosophy just never works, especially if you are taking your product to a new market. What worked in one market may not transition as smoothly to another. Most of the time it is just a minute adaptation that is required. This could be to do with the product or one of the business functions.<br />
For instance, an automobile company entering India finds its SUV market dominated by diesel engine-powered vehicles, forcing it to adapt the same. This local adaptation was unique to the market and were necessary to create a competitive base.<br />
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<b>Ignoring viability: </b>One of the biggest perils of global expansion is stretching your resources too thinly or entering a market which is not ready for you. Only local and international market research companies can put its local viability with its international ambitions. Does the expansion hurt current resource base? Will the business be able to bear local staffing and business costs? Will the cost of localising the product be worth it? Are the revenues generated from the new market worth the cost of expansion? Is the market ready for your product/service? If not, can a new demand be created in a cost-effective manner?<br />
For instance, in the above example, a foreign company may decide to forgo a market with demand for diesel engine because it is contrary to its brand image. It instead focuses on other segments in the same market.<br />
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<b>Ignoring unique marketing channels/practises:</b> Foreign businesses often fail in the understanding of local market and its people. This lack of knowledge affects not just its consumers, but also marketing channels and practices. A research firm is the only option for a better insight. For instance, research for an online retail store finds few takers for credit card payments. The store is hence, advised to install a cash-on-delivery option. Similarly, a garment manufacturer finds that selling through retailers is easier and more cost-effective than direct sales.<br />
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<b>Ignoring global rationalisation: </b>Whatever the expansion goals of a business, these must ultimately be incorporated smoothly in a manner that is cost-effective, efficient and uses its resources wisely. This is global rationalisation. With their focus on local markets, local research firms often ignore this very crucial element of an international business.<br />
Local and international market research companies, though, bring this dual perspective. It sees every expansion in the sphere of ongoing operations. The research focuses on which marketing channels can be incorporated within the global operations, communication and marketing practices that align with company’s own philosophies and so on.<br />
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Source:- http://hubpages.com/business/5-Mistakes-to-Avoid-with-Local-and-International-Market-Research</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-63880730271000455512016-09-06T10:31:00.002-07:002016-09-06T10:31:38.440-07:00The Changing Face of Market Research Companies in India<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS2nt1BU1z7XTHtz2L0pIH1KOhax2KMOienxQpseFgGGNCZVin4F4MCZdHyMP64PXukjCYnqr1Q9wdHQ1pqOlw8QDGnmfyRKKNsEi2MfUcmYxBcOAc-68g7QO7pR3hyk4ir1rL0FQTuYzj/s1600/market+research+services.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Market Research Companies in India" border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS2nt1BU1z7XTHtz2L0pIH1KOhax2KMOienxQpseFgGGNCZVin4F4MCZdHyMP64PXukjCYnqr1Q9wdHQ1pqOlw8QDGnmfyRKKNsEi2MfUcmYxBcOAc-68g7QO7pR3hyk4ir1rL0FQTuYzj/s320/market+research+services.jpg" title="Market Research Companies in India" width="320" /></a></div>
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With the Indian economy growing steadily, the market research companies in India are also set for a boom. This is a far cry from its negligible presence two decades back. <br /><br />Market research may have come to India a little late, but it has taken off with a bang! As the Indian economy grows and its talented workforce proves its mettle, local research as well as outsourced work is fuelling its growth story. Today Indian firms are not just engaged in the local market, they are fast emerging as the preferred choice in studying multi-national markets. <br /><br /><a href="http://coralresearch.in/our_services.html">Market research companies in India</a> have come a long way. Not too long ago there were just a handful of market research firms in India. Even these lacked the infrastructure that is so necessary for modern research. However, the last two decades have been revolutionary for Indian business and this has directly impacted the market research industry in India. </div>
<a name='more'></a><b>The pre-liberalisation era</b><br />The Indian economy can perhaps be sharply divided into its pre and post liberalisation phases. In its earlier avatar its face was completely different. With lack of competition, market research was hardly needed and rarely carried out. Most of the time these were broad surveys, meant to gauge the ‘mood’ of the local consumer. <br /><br />The consumer, on her part, was exposed to a pretty monopolised market where there was little competition or exposure to foreign products. Since, the information technology boom was yet to happen, access to information, news or knowledge of overseas markets and products was also limited. This meant a consumer with fairly low expectations. <br /><br />Market research companies also faced a serious infrastructure challenge. Many research practices that were deemed essential in developed markets like America were difficult to carry out because of lack of infrastructure. For instance, something as simple as telephone interviews were impossible because of lack of telecom penetration in the country. Market research labs were almost non-existent. <br /><br />The result was a market that saw little innovation or a drive to meet customer expectations. Most of the research was quantitative in nature. Qualitative research, so essential to understand the consumer, was sorely lacking. This would change dramatically as the Indian markets opened up with liberalisation. <br /><br /><b>The post-liberalisation era</b><br />
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Liberalisation or the opening up of the Indian markets brought about two significant developments that would impact the market research companies in India — rising competition and development of infrastructure. One made market research essential and the other made it possible.<br /><br />Competition and its impact: As the markets allowed both foreign and Indian investment, Indians suddenly had more choice than ever before. This meant they were less likely to stay loyal to the old brands. Newer companies were now vying for a share of the pie. This forced companies to find better products, spurring on product innovation and development. Suddenly, the old and trusted were no longer so sure of their position as new companies with better products and prices offered enticing alternatives. <br /><br />For the first time the consumer was the king. It was becoming necessary to understand them and their rapidly changing expectations. Businesses now needed to stay a step ahead of the game. All this elevated market research from luxury to a dire necessity. <br /><br />Infrastructure: While competition brought about the need for research, improving infrastructure made this possible. Indian market research firms had the means and the funds to invest in better technologies and hardware. Now, we have research labs that follow established practices. At the same time, telecom and the internet has made larger swaths of the population accessible for research. <br /><br />Talent pool: Unlike many emerging economies India offers a talent pool that can compete with the best in the world. Indian professionals come from top educational institutions and are adept at English as well as local languages. The local competition has ensured an aggressive and result-driven industry that can match international standards.<br /><br /><b>The firm of choice</b><br />For foreign companies from countries like Singapore and UK, the development of the market research industry is just what they needed. For these firms, used to more homogenous markets, the Indian market can be bewilderingly chaotic and confusing. Research gives them a valuable insight into the very complex Indian market. <br /><br />Market research companies in India are the helping hand they need for understanding the local consumer, markets, distribution and marketing channels. With more and more companies now fighting for the local market, the Indian market research industry is only set to expand further. <br /><br />Source - http://www.apsense.com/article/the-changing-face-of-market-research-companies-in-india.html</div>
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Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-82151263311817717782016-09-05T09:40:00.001-07:002016-09-05T09:40:39.661-07:00Why Small Businesses Need Market Research Services<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6H4ECW5qe-YVjM3ufubessbAKes3QQMzCBW-29ifFiidBLeoE6chf7goKxgPc2wyq8N_E7hXdvgF_wWcSfX3pt1z6xkREf5jtnhgBXSdbEAlwDlK1rWQOJg3Rxxi5qUYvXUKNp86V6iMP/s1600/1472570606993799.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Market Research Services" border="0" height="199" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6H4ECW5qe-YVjM3ufubessbAKes3QQMzCBW-29ifFiidBLeoE6chf7goKxgPc2wyq8N_E7hXdvgF_wWcSfX3pt1z6xkREf5jtnhgBXSdbEAlwDlK1rWQOJg3Rxxi5qUYvXUKNp86V6iMP/s320/1472570606993799.jpg" title="Market Research Services" width="320" /></a></div>
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Despite its proven results, small businesses still show reluctance in investing in market research. Consulting market research services are an economical alternative.<br /><br />Every business today needs market research. Large companies have dedicated research divisions that are closely aligned to other departments. Their budget often runs into millions. Research gives companies the much-needed edge in a highly competitive environment. It helps them to improve products, while streamlining their services.</div>
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This is also one of the weakest components of smaller businesses. They lack the resources to run a full-fledged research department. The lack of research means their products and services also lack that competitive edge. Consultation firms specialising in <a href="http://coralresearch.in/">market research services</a> are the best alternative in this case. <a name='more'></a>The biggest hurdle for small businesses when it comes to hiring market research firms is their reluctance in investing in research. Many of them consider the returns too insubstantial for the investment it needs. Others associate it with big businesses and its ambitious drive. <br /><br />But, this is rather short-sighted. As small businesses acquire the infrastructure for a quick growth, while dealing with an increasingly complex market, the need for market research has become more important than ever before. In reality the benefits of market research actually far outweigh the costs. Let us look at some of these: <br /><br /><b>Assessing the feasibility:</b> The most common reason for small businesses’ failure is an expansion that happens too soon or a product that is rejected by the market. Interestingly most of thee failures can be avoided with timely research. Market research companies use focus groups to test ideas or products before these are launched. Similarly, when entering a new market, a research firm will check the feasibility of your product, study similar products, saturation levels, competition and the possible market share. <br /><br /><b>Understanding a new market:</b> Cross-border expansion is now not just the domain of multi-national companies. Many small businesses are also opening shop in more than one country. For instance, a number of smaller businesses are now venturing into the expandingIndian market. However, for these foreign companies, it is hard to understand the complexities of the local market. <br /> </div>
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<b>Market research services</b> help these foreign companies to navigate the local markets, understand the psyche of their typical buyer — their motivations, desires and aspirations. This helps in honing communication skills, product development and more. Research firms can also show a new entrant about the nitty-gritty of a new market, such as production and distribution channels, emerging markets etc. <br /><br /><b>Finding new buyers:</b> The secret of any business expansion lies in acquiring new buyers. Often we focus on fine-tuning present strategies, trying to reach more people in the given demographic. But, market research can take us out of this little box of possibilities. When we undertake market research we do not just look at the given demographic. We also look at people who are buying products that are similar to yours. <br />For instance, research for a refrigeration company found the need for specialised freezers in the food retail field. The company, which till then was focusing on the domestic market, now found a virgin market with millions of potential customers. <br /><br /><b>Creating the right strategy:</b> Any business, small or big needs a comprehensive strategy. This means collecting valuable data and information — statistics, facts and figures. What is the market share you are looking at? What are the average sales at this time and what are your projections? What are your competitor’s figures? This is covered by quantitative part of market research. But this is not all you need. You also need the whys, the reason behind the figures. This is covered by qualitative market research services. Understanding the motivation and behaviour of your market is essential when formulating your strategy. <br /><br /><b>Product innovation: </b>The essential part of retaining a competitive edge is product innovation. Unfortunately, this is an area that smaller businesses often ignore. Business owners see this as too expensive, fearing heavy expenditure with uncertain returns.Market research services focus on market reaction to your product. Sometimes all you need is a little tweak. For instance, market research for a kids’ bicycle firm showed that children often take water bottles while cycling. By adding a simple bottle holder, the firm now offered an exclusive product. <br /><br />In short, market research gives us a better understanding of our market, reduces risks, helps in creating the right strategy and developing our products.<br /><br />Source - http://hubpages.com/business/Why-Small-Businesses-Need-Market-Research-Services?done</div>
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Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-33730102706122693502016-08-13T12:58:00.003-07:002016-08-13T13:00:04.523-07:00Need for Consumer Research Services in Advertising<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiypwD8F4KHCl42YJjAcvWzRcPKUF4n3wAualTalzaL_hM3IiX4Ikk3rDHOtu3WAki1M9nHfQ_CtUETHD6GBFdr1OoPrF_NL58-K-xjqbJP8UeOOLeZTdsv3ACwOmayUnWeOi3rSOC3Igr4/s1600/bkchb.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Consumer Research Services" border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiypwD8F4KHCl42YJjAcvWzRcPKUF4n3wAualTalzaL_hM3IiX4Ikk3rDHOtu3WAki1M9nHfQ_CtUETHD6GBFdr1OoPrF_NL58-K-xjqbJP8UeOOLeZTdsv3ACwOmayUnWeOi3rSOC3Igr4/s320/bkchb.jpg" title="Consumer Research Services" width="320" /></a></div>
Consumer research services are an indispensable part of advertising. Under-standing your consumer is the key to create a successful campaign, evaluating and improving it. <br />
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The consumer is the king in advertising. Your business may be dependent on how suc-cessful you are in peddling your campaign to a prospective client, but ultimately it is the consumer who decides your fate. Recent trends show that client retention is getting harder today. Understanding your consumer is the only way to ensure long-running suc-cessful campaigns. <br />
<a name='more'></a>The trick to achieve that is hiring <a href="http://coralresearch.in/">c</a><a href="https://www.blogger.com/null" target="_blank">onsumer research services</a>. Consumer research ex-plores consumers’ attitudes, preferences, loyalties, behaviour and usage. This is particu-larly important for foreign ad companies from UK and Singapore trying to establish base in India. Without understanding your audience, you cannot develop a successful cam-paign. To further describe its advantages in advertising, here are some benefits: <br />
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<b>Understanding your consumer: </b>the first step of any advertising campaign is to understand your consumer. This comes even before anyone can come up with a glimmer of an idea. After all, before you create a message, you must know the viewer. Research is usually conducted to know the buying demographic, their motivations, needs, desires and behav-iour. The advertising campaign is then created to appeal to these needs.<br />
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<b>Ad testing: </b>Advertisers like most artists are often pretty blind to exactly how effective they are. Often their own prejudices, perceptions and sensibilities that shape their creativity may be completely different from their audience. <br />
Consumer qualitative research will focus on how people actually see the campaign. Does it make them happy, sad, excited or angry? Do they understand the message conveyed? Ad testing is crucial to understand its effectiveness and bring in any changes. <br />
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<b>Trends analysis: </b>More than any other industry, advertising cannot afford to be out of sync with ongoing trends and fashions. Boring, outdated and outmoded ideas are the death knell of any industry. In an age when trends sometimes change day by day, consumer research is often the only way to keep track of and predict new trends. <br />
Some of the most successful campaigns are based on trends that are yet to come, that introduce an idea. Often these are based on solid research that tell advertisers on turning public perceptions and attitudes.<br />
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<b>Competition and Industry analysis: </b>Since the purpose of adverting is to pitch your client’s products above its competition, you must at least know how the competition’s campaign is faring. You cannot afford to create an elaborate campaign only to find out later that your USP is an industry standard or your campaign seems like a poor copy of a rival’s.<br />
Consumer research services here focus on the industry trends and your competitor’s campaigns. Which is the most commonly recalled brand in your industry? Which cam-paign do people recall readily? <br />
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<b>Communication: </b>No advertiser can afford to sound like somebody’s grandfather unless they are the demographic. Advertising has to relate to its viewers and that means speak-ing in their language. For instance, if your consumer is in the 18-24 age group, you need to understand how young people speak to each other, what are the so-called ‘cool’ terms and what is considered ‘uncool’. This can make a huge difference because this demo-graphic is usually extremely resistant to anything considered ‘uncool’. <br />
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<b>Brand evaluation and development: </b>One of the most important aims of any advertising campaign is to build up the client’s brand. This is not a short-term project and cannot be achieved through a single advertisement. It requires a sustained campaign, carried over multiple mediums. <br />
Consumer research services focus on the performance of the brand and then decide on improvements. The most successful brands are those which become synonymous with the product. Can people recognise the brand instantly? What is its trust quotient? Does your ad campaign reflect the brand philosophy? <br />
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<b>Finding the USP:</b> In qualitative research, respondents are often observed while they use a product. Then a feedback is taken. The researcher passively observes the respondents while they are using the product. This exposes the qualities as well as the defects in its usage. What do the respondents find attractive? When asked to explain the usage, how do the they describe it? This tells us the USP of the product — an important part of any ad strategy.<br />
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So, consumer research services have some clear benefits. It can help you plan better campaigns, gauge the competition and develop a client’s brand. </div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-23063681578132708312016-08-13T11:52:00.000-07:002016-08-13T11:52:48.466-07:00How to Choose Between Local and International Market Research<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgogpfDUKrPChsIHGcB2Vwdh8oDDaI6RCcYykvoFiiJpIlnOXozV6OkCogQKf83QQTkyibtgw0O3t3gzfsbw3VZnY4vOoMhhHdYD5yz3gCeEPaI3NnK46UzW5r29RqkLJWchIhUZFYSyaHy/s1600/1471033060502210.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Local and International Market Research" border="0" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgogpfDUKrPChsIHGcB2Vwdh8oDDaI6RCcYykvoFiiJpIlnOXozV6OkCogQKf83QQTkyibtgw0O3t3gzfsbw3VZnY4vOoMhhHdYD5yz3gCeEPaI3NnK46UzW5r29RqkLJWchIhUZFYSyaHy/s320/1471033060502210.jpg" title="Local and International Market Research" width="320" /></a></div>
Both local and international research have distinct advantages. So, how do you choose between the two? It depends on the scope of your expansion and priorities. <br /><br />With markets around the world opening up, even small businesses are attempting to go global. Gone are the days when only big multinationals had presence in different coun-tries. With its millions of consuming population, a stable government and rising incomes, India is seen as an attractive market by companies in UK and Singapore.<br />
<a name='more'></a>A number of small businesses are now claiming a share of the Indian market. Many of them are now in multiple countries. However, these business share a stark handicap — their lack of knowledge about the local markets. This has given rise to the need for local and international research.<br /><br />Why do we need international research? <br />For smaller companies hiring an in-house research team is too expensive. Good research is a long-term project and an in-house team is a drain on resources and finances. The on-ly solution is to hire research specialists. For a firm looking for expansion in international business it is important to hire an international research firm. <br /><br />Although a number of local firms claim ability to carry out international research, it is a specialisation that comes only with relevant experience. But, why hire an international research specialist at all? Why not go for local firms? <br /><br />Choosing between <a href="http://coralresearch.in/" target="_blank">local and international market research firms</a><br /><br />Each has its own benefits and the decision depends on each business’ own priorities. Let us look at the benefits in each case.<br /><br /><b>Case for international firms:</b> <br /><br />International research firms typically have expertise over a region, such as Asia-Pacific. Bigger firms may cover more than one region.<br /><br /><b>— Economic: </b>Hiring multiple local research firms for different countries means piling re-search costs of each firm. In contrast, a single firm will offer better rates. Most internation-al research agencies offer deals on projects with bigger scope. But it is not just the opera-tional cost. An international firm will take into account the entire project and not just the local market when making cost projections. <br /><b>— Convenience:</b> There is an obvious convenience of working with one firm instead of multiple firms. It can save both time and effort. <br /><b>— Streamlining policies:</b> When hiring multiple local research firm, each firm will come up with its own set of recommendations. Sometimes these can run contradictory to each oth-er or are too difficult to implement. On the other hand, an international market research firm will give its recommendation with the whole project in mind. <br /><b>— Marketing innovations: </b>Different markets means dealing with different marketing methods. An international research firm will take a stock of different marketing methods when creating new strategies. <br /><b>— Product development: </b>A new market often involves product adaptation. Both local and international market research can show how localised improvements can give boost to sales. An international firm, on the other hand, can show the need for product develop-ment across markets. An overall picture can help businesses implement planned product improvements, instead of piecemeal additions as one expands to new markets. <br /><br /><b>Case for local firms:</b><br /><br /><b>— Focused attention:</b> A local research firm will not have its focus divided among different markets and countries. Its sole focus rests with the local market.<br /><b>— Specialisation: </b>Local market research firms have built up their experience in dealing with their local market and understand its idiosyncrasies. No international firm can rival that knowledge and expertise. <br /><b>— Consumer knowledge:</b> In indigenous markets like India, understanding the consumer is critical. For companies from countries like UK and Singapore, there is a dramatic change in consumer profile. Here, consumers are influenced by India’s unique culture, trends and traditions. Often the consumer behaviour can even change from one state to another. A local agency brings its knowledge of these nuances. <br /><b>— Government red-tape:</b> Companies from more open economies often find it difficult to deal with countries where a government has a bigger control, such as India. Although more open than before, the Indian government still has significant control on local econ-omy. Add to this its unique tax and policy structure. A local researcher bring this knowledge and the know-how to deal with such obstacles. <br /><br />Clearly, both local and international research have their own unique advantages. How-ever, the main criterion of selecting is actually the scope of a project. A sharp focused re-search into a specific market works well with local firms, while a wider expansion needs the comprehensive approach of an international research firm. <br />
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Source: - http://www.apsense.com/article/how-to-choose-between-local-and-international-market-research.html</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-62441735308239579892016-08-12T14:49:00.000-07:002016-08-12T14:51:10.899-07:00Challenges of Qualitative Research Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgvRBi2ECe9MO-aHYGC1yqb-60YhAjTxWM65uEamFJ-y8j_PolCvL5mTMp6291pyXCDBaaKnjZBOMh3R1S1z7a-d8U2FvUZcW6KwQvNEoTWNNYPA-FriAC8Y7PYweCUl_Lv3CvEXzcAod8/s1600/Qualitative+Research+Marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Qualitative Research Marketing" border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgvRBi2ECe9MO-aHYGC1yqb-60YhAjTxWM65uEamFJ-y8j_PolCvL5mTMp6291pyXCDBaaKnjZBOMh3R1S1z7a-d8U2FvUZcW6KwQvNEoTWNNYPA-FriAC8Y7PYweCUl_Lv3CvEXzcAod8/s320/Qualitative+Research+Marketing.jpg" title="Qualitative Research Marketing" width="320" /></a></div>
Like most scientific methods qualitative marketing research has its own unique challenges. The most common problems are related to methodology, technology and respondents. <br />
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Qualitative research has found multiple applications in business, especially in creating optimum marketing strategy. With its emphasis on finding the reasons behind the facts and figures, qualitative research is the right way understand the market and the way you should optimise your own business. <br />
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However, like any scientific method, <a href="http://coralresearch.in/" target="_blank">qualitative marketing research</a> has its own challenges. Some of these challenges are common to all research methods, while some others are related to the methodology we use. Sooner or later every researcher will confront these roadblocks. How they overcome these is the mark of a really good researcher. <br />
<a name='more'></a><i><b>Let us look at some of the most common challenges:</b></i><br />
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<b>Response oriented: </b>As is obvious, these challenges are related to respondents. These are common to almost all qualitative research campaigns. Broadly we can further divide these in three. <br />
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<b>Dwindling participation: </b>No matter what you do, the number of your participants will fall with time. Some will get busy, others may get bored, while some may feel that they have had their say. So, make sure that you ask your most important questions at the very beginning.<br />
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<b>Sampling dilemma: </b>A common problem when carrying out any research is the composition of the focus group. Many an established research result has been bunked after years because errors were found in the sample used. Errors can occur due to researcher prejudice, methodology or sheer incompetence. In online qualitative marketing research, for instance, a survey is based on only those who have access to internet and are willing to participate. <br />
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<b>Respondent apathy: </b>The popularity of research has a flip side — respondent exhaustion. Too many researches today mean people are bored and completely uninterested to participate. A typical questionnaire will further lower interest among respondents who have probably answered the same questions many times before. Some respondents may lie or mislead researchers deliberately for no reason.<br />
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<b>Methodology: </b>Too much of a good thing can often turn bad. Today we have so many methodologies that researchers are often spoilt for choice. And yet, this very variety poses its own dilemma. These methods are often competing and can bring a completely different set of datas. Researchers are often forced to adopt multiple tools while carrying out their research. Lack of adequate training and confused approach can further corrupt data. <br />
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<b>Technology: </b>There is little doubt that technology has been a boon for researchers. Social media alone has completely revolutionised the way qualitative marketing research is carried out and quantified. But, it has also created some unique problems.<br />
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<b>Data mining: </b>Now we have massive data flowing in from all directions. But, most of it is chaotic and nonsensical. So, how does one make sense of it? More importantly, how does one quantify it into actionable results? This is perhaps one of the biggest challenge facing the industry today.<br />
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<b>Client reluctance: </b>Despite its many benefits, many clients are still reluctant to put their trust in the social media, seeing it as a fickle medium.<br />
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<b>Respondent identity:</b> The biggest problem with online qualitative research is the likelihood of identity errors. The respondent may be lying or your own key identifying elements may be faulty. <br />
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<b>Difficulty in quantifying data: </b>Qualitative data eventually has to be quantified. This is often difficult with social media data. Even when there are tools available to do so, few researchers have the know-how to carry this out. <br />
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<b>Privacy and security: </b>One of the hurdles in collecting data from the internet is the increasing concerns over privacy and security among people and government. In some cases government regulations make data collection extremely difficult. Many users too are increasingly wary of sharing information over the web. <br />
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Client related: Although businesses are now aware of the importance of research, few understand it. As a result, clients are often confused over what they want. They are often unable to give focused and clear directions to their research team. Some clients also have fixed ideas about methodologies. They may either oppose a certain method or insist on using a technique even when it is unsuitable for the research at hand. <br />
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Like any scientific method, qualitative marketing research has its challenges. With a little planning and foresight some of these can be avoided or their effect minimised. <br />
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Source: - http://www.sooperarticles.com/business-articles/marketing-articles/challenges-qualitative-research-marketing-1514125.html</div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-34087526022377948822016-08-09T12:55:00.001-07:002016-08-09T12:57:59.462-07:00Marketing Research Services in the Age of Social Media<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiXlzWWcTOLTULZmznYBMkRgYpv3pqmBOQTvAmvj52s5RYqxcmuvgokg1x2iL5G0KZVdJkRq0hxszXPBM44XWBTYetmozGYzR3MU0vRHV3EYk8GB_qsBVXsxCprfq4P8QKhR8C-d3klFLf/s1600/Marketing+Research+Services+in+the+Age+of+Social+Media.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="marketing research services" border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiXlzWWcTOLTULZmznYBMkRgYpv3pqmBOQTvAmvj52s5RYqxcmuvgokg1x2iL5G0KZVdJkRq0hxszXPBM44XWBTYetmozGYzR3MU0vRHV3EYk8GB_qsBVXsxCprfq4P8QKhR8C-d3klFLf/s320/Marketing+Research+Services+in+the+Age+of+Social+Media.jpg" title="marketing research services" width="320" /></a></div>
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Social media has revolutionised marketing research services. It has given re-searchers easy, fast and reliable access to their users and competition. </div>
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Of the biggest technological developments that have revolutionised marketing research is the emergence and spread of the social media. What was basically a means for network-ing has become a major business tool. In marketing research it has completely revolutio-nised the way we carry out and evaluate our research.</div>
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With its instant connect to millions across the world,</div>
social media is a perfect tool for re-searchers. When it comes to research for companies from countries like Singapore and UK, market research through social media can give us more relevant results. In fact, work-ing with social media has become an essential part of <a href="http://coralresearch.in/our_services.html" target="_blank">marketing research services</a>.<a name='more'></a>So, how does market research works in the social media era? How has it changed the way market research is carried out? <br />
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<b>Forming special interest groups: </b>Social media offered the perfect platform to create a fo-cus group and this gave rise to online market research communities or MROCs. These are online communities that are constituted for basic research purposes. These private invite-only communities can be sustained over long-term, providing relevant groundbreaking ideas. <br />
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<b>Big data: </b>The social media is an enormous source of data and not just from MROCs. It can give you an instant glimpse of your users as well as the competitors. This is massive data, from current trends to changing attitudes and perceptions. Then you have the big industry data from blogs by industry experts, news from competitors and latest developments. <br />
Best of all, this data is free of researcher bias and reflective of actual user behaviour. It is constant and fast. Because of this, social media data is actually highly reliable. It is used to understand user behaviour, predict trends, innovations and ideas. <br />
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<b>Getting the right language: </b>India is a young country today with its own language. Its up-wardly mobile youth is impatient with an exposure to global news and events. Like their preferences, their language is also changing rapidly. It is important to understand this dis-course because this is the language your users understand and relate to. <br />
Social media has given researchers a unique access to their respondents in a language they understand. From online games to twitter boards, it has forced a whole new language that is snappy and honest. <br />
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<b>Crossing barriers: </b>Social media has been instrumental in reaching out across borders. Researchers are creating communities that can be anywhere in the world and monitoring them constantly. For clients from countries like UK and Singapore setting up shop in India, social media also allowed them to see the process for themselves.<br />
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<b>Quick and cheap:</b> Undoubtedly the biggest benefit of social media is that it is quick and cheap. Setting up online communities and monitoring these is relatively cheaper. There are also a number of free tools that researchers regularly employ. But, best of all, it gives us an almost instant responses. As a result, researchers are now creating surveys in al-most record time span. For instance, reactions to a product launch can be accessed within 24 hours by studying social media chatter.<br />
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<b>Validating traditional research:</b> Despite its many benefits, social media is usually used by researchers to validate the findings from their traditional research. They use MROCs to verify results from other qualitative or quantitative studies. Do the social media groups re-flect quantitative data? Active social media chatter and feedback is often more believable for the client. <br />
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<b>Combining quantitative with qualitative:</b> Social media gives marketing research services the unique opportunity to combine both qualitative and quantitative research. It gives us an easy access to numbers through web traffic, which forms the quantitative content. Web chatter, on the other hand, gives us the qualitative data. So, we now have an important tool that can give us a composite data of users —their demographic, motivations and behaviour. <br />
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<b>Monitoring of analytics:</b> Web tools can tell us exactly which tool is the most effective! For instance, researchers use various tools like Google analytics to monitor the traffic to their website. Where is it coming from? Which social media website directs most of the traffic to yours? If it is Facebook, you can shift your research and marketing to that platform. <br />
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Social media has dramatically changed marketing research services. It has made it quick-er, easily verifiable and cheaper.<br />
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Source - http://www.apsense.com/article/marketing-research-services-in-the-age-of-social-media.html</div>
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Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-71061746864723346102016-07-12T02:02:00.003-07:002016-07-12T02:02:34.075-07:00Serving the B2B Sector with Industrial Market Research Solutions<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZA0kWeu68jxT0ZCjk7run4CXQC-UtJ86WCXANMkPNGgdRvNtDq50mbYR1eek-C7gDjN5mt12WPSOijWWDB_dCqGQu1SP9QWdtYfi0DHSYOXrUUXnMJVXikoy0YWt_1P7cDZ-H7FfM-O5_/s1600/Industrial+Market+Research+Solutions.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt=" Industrial Market Research Solutions" border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZA0kWeu68jxT0ZCjk7run4CXQC-UtJ86WCXANMkPNGgdRvNtDq50mbYR1eek-C7gDjN5mt12WPSOijWWDB_dCqGQu1SP9QWdtYfi0DHSYOXrUUXnMJVXikoy0YWt_1P7cDZ-H7FfM-O5_/s320/Industrial+Market+Research+Solutions.jpg" title="B2B Market Research " width="320" /></a></div>
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<i><span style="font-size: 12.0pt;">With its specific requirements,
the B2B industry has given rise to the need for finding industrial market
research solutions. It requires carefully selected focus groups, expertise and
planning. <o:p></o:p></span></i></div>
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<span style="font-size: 12.0pt;">Till recently the B2B industry has
been relying on the usual consumer market research for its surveys and
test-runs. However, it has become increasingly obvious that this method falls
far short of what is required. Businesses have different requirements when
compared to the average buyer and their decision-making process is also
markedly different.</span></div>
<a name='more'></a> <o:p></o:p><br />
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<span style="font-size: 12pt;">This dilemma gave rise to
industrial market research solutions. These are </span><a href="http://coralresearch.in/" style="font-size: 12pt;" target="_blank">B2B marketing solutions</a><span style="font-size: 12pt;"> that
are tailored to serve a particular industry. This stream of research developed
as a response to highly specialised search needs that normal parameters could
not meet. There are some significant differences between regular consumer
research and industrial research.</span></div>
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<b><span style="font-size: 12.0pt;">Focus group:</span></b><span style="font-size: 12.0pt;"> To begin with,
industrial research relies on a very different focus group. While most consumer
research selects its sample group from a fairly wide range of buyers,
industrial research is far more specific. Respondents must come from the
concerned industrial field. The sample group is uncompromisable and diligent
care must be taken to see that it remains so. <o:p></o:p></span></div>
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<span style="font-size: 12.0pt;">For instance, if the research
involves certain software for the advertising agency, the respondents must come
from the advertising industry. Involving anyone from other fields, even a
related field, will result in completely faulty and misleading results. The
strict sourcing also makes the sample size smaller.<o:p></o:p></span></div>
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<b><span style="font-size: 12.0pt;">Technical expertise:</span></b><span style="font-size: 12.0pt;">
Industrial research tends to deal with higher technical expertise than consumer
research. The respondents are carefully chosen for their expertise in their
respective field. Hence, it is important that one has a good working knowledge
of the product at hand. Since most of the products in industrial research tend
to be technical, knowledge of the product is also essential in case of queries
or further clarifications. <o:p></o:p></span></div>
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<b><span style="font-size: 12.0pt;">Planning the survey:</span></b><span style="font-size: 12.0pt;"> Due to
its unique conditions, finding industrial market solutions can become rather
challenging. Starting from sourcing the sample group to actually carrying out
the survey, the researchers can face several difficulties. Unlike consumer
research, here we are dealing exclusively with busy professionals. Hence, the
research must be scheduled carefully. In case of a group study, there is the
added challenge of assembling everyone at the same time and spot. <o:p></o:p></span></div>
<div class="Body" style="text-align: justify;">
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<div class="Body" style="text-align: justify;">
<span style="font-size: 12.0pt;">In industrial research your client
and confidentiality issues can also complicate matters. Unlike consumer
research, maintaining confidentiality is not very important here. Respondents
are often informed of the concerned company. There are two reasons for doing
so. Sometimes the client name helps in drawing more respondents. It also raises
awareness of the products being developed by the client. <o:p></o:p></span></div>
<div class="Body" style="text-align: justify;">
<br /></div>
<div class="Body" style="text-align: justify;">
<span style="font-size: 12.0pt;">But, while it may draw in more
applicants, it can also make things harder, especially if the research involves
peers. While most professionals will want to know more about industrial market
research solutions in their field, they may show reluctance when attending a
rival</span><span style="font-size: 12.0pt; mso-hansi-font-family: Helvetica;">’</span><span style="font-size: 12.0pt;">s study. <o:p></o:p></span></div>
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Ref: - http://www.articlesbase.com/business-ideas-articles/serving-the-b2b-sector-with-industrial-market-research-solutions-7474817.html</div>
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Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-70933103362964955352016-07-08T09:30:00.001-07:002016-07-08T09:30:10.419-07:00Why You Need Market Research Reports and Industry Analysis<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;">
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<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<i><span style="font-size: 12.0pt;">Market Research Reports and Industry Analysis gives us
a unique insight into the two most important aspects of a business</span></i><i><span style="font-size: 12.0pt; mso-hansi-font-family: Helvetica;"> </span></i><i><span style="font-size: 12.0pt;">the consumer and the competition. This information is
critical for any effective business strategy. </span></i></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;">One of the interesting phenomenons of this century is
the globalisation of markets, followed by increasing localisation. It may seem
a contradiction, but market sociologists will see this as a natural
development. It is true that more and more markets are opening up. But, these
markets often span the globe with different characteristics, buyers and
policies.</span></div>
<a name='more'></a><br />
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;"></span><span style="font-size: 12.0pt;">Effective marketing panders to local customers. Hence,
even a globalised company must take a local approach. This has brought to fore
the importance of insightful local<b> </b><span style="mso-bidi-font-weight: bold;">market research reports and industry analysis</span> of individual
countries. Nowhere is it more important than a complex and rapidly developing
country like India. As companies from UK and Singapore look to cash in on its
booming market, understanding the local market has become critical. </span>
</div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Understanding
your market:</span></b><span style="font-size: 12.0pt;"> The most important
objective of market research is understanding the market, an overview of
customers</span><span style="font-size: 12.0pt; mso-hansi-font-family: Helvetica;">’
</span><span style="font-size: 12.0pt;">wants, needs and desires. Within this
come multiple fields </span><span style="font-size: 12.0pt; mso-hansi-font-family: Helvetica;">— </span><span style="font-size: 12.0pt;">market information,
segmentation, trends and analysis. The main function here is to gather all
information on your market, specifically the consumer. </span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;">This can then be used to divide or segment them.
Segmentation divides them according to income, geography, gender, interests and
even personality. This segmentation is also important in B2B industries where
different parameters are used to divide your client companies. </span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;">Segmentation helps us in better analysis, a sharper
insight into what drives your market. A market analysis report will also
include emerging trends and how these are affecting the different segments of
your market. </span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Customising
product:</span></b><span style="font-size: 12.0pt;"> Both <a href="http://coralresearch.in/" target="_blank"><span style="mso-bidi-font-weight: bold;">market research reports and industry analysis</span></a> help you in
customising products. Market research gives you a comprehensive view of your
user, their requirements and desires. On the other hand, an industry analysis
gives you a better idea of the competing products in your field. </span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;">This information is used by global companies to
customise products according to Indian norms and tastes. What works well
elsewhere may not work here.</span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Knowing your
competition:</span></b><span style="font-size: 12.0pt;"> While market research
focuses on your market, industry analysis focuses on the industry. It gives you
an idea of your position vis-a-vis the industry. Who are your competitors?
Where is your company positioned in the industry today? What makes company A</span><span style="font-size: 12.0pt; mso-hansi-font-family: Helvetica;">’</span><span style="font-size: 12.0pt;">s product more popular than yours? What makes your
products more popular than company B</span><span style="font-size: 12.0pt; mso-hansi-font-family: Helvetica;">’</span><span style="font-size: 12.0pt;">s?
Information is the first step towards success! </span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Strategic
planning:</span></b><span style="font-size: 12.0pt;"> No plan can be made in the
absence of information and this is where research reports and analysis come in.
Together they provide the most comprehensive information on the market and the
industry </span><span style="font-size: 12.0pt; mso-hansi-font-family: Helvetica;"><span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt;">the two
most important component of any business. A research agency will give you in
measurable and quantifiable terms the various parameters of your market,
consumers and the competition. </span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;">Not just that, <span style="mso-bidi-font-weight: bold;">market
research reports and industry analysis</span> break down this information in
the most relevant terms.<span style="mso-spacerun: yes;"> </span>These also form
an evaluation of your own performance so far. This information is the very
foundation of a good plan. It can be used to plan better marketing strategies,
product development, communication modules, sales plans and distribution
channels.</span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
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<span style="font-size: 12.0pt;">Ref:-http://www.articlesbase.com/marketing-tips-articles/why-you-need-market-research-reports-and-industry-analysis-7472453.html</span></div>
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Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0tag:blogger.com,1999:blog-3814234353443742939.post-35339150483851320112016-07-06T12:38:00.002-07:002016-07-06T12:38:46.824-07:00How Indian Market Research Industry is riding the Digital Wave<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpNtka5JBqUjlm0sZMwczhScMxvsOySGqHgZlmCgNYnCfk7Gx3mnxHiNJnKFyhMHpRGyiWXbOeYIFfVlxzUFu5RwYfkGMQK2uvpH9CWD_5LvidTk2b7zVXsWiGJPa6vfL921dQBtYxrCDS/s1600/market-research-industry.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Indian Market Research Industry" border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpNtka5JBqUjlm0sZMwczhScMxvsOySGqHgZlmCgNYnCfk7Gx3mnxHiNJnKFyhMHpRGyiWXbOeYIFfVlxzUFu5RwYfkGMQK2uvpH9CWD_5LvidTk2b7zVXsWiGJPa6vfL921dQBtYxrCDS/s320/market-research-industry.jpg" title="Indian Market Research Industry" width="320" /></a><i><span style="font-size: 12.0pt;">The internet has dramatically changed the Indian
market research industry. Research is now faster, more accurate and remarkably
cost-effective. </span></i></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;">Like every aspect of the business world, Internet has
completely changed the research industry as well. The recurring theme when it
comes to the upcoming trends in the research industry is its increasing
reliance on web-based applications and resources. </span></div>
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<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;"></span></div>
<a name='more'></a>The <a href="http://www.coralresearch.in/" target="_blank">Indian market research industry</a> is cashing in on
this digital bonanza. With the increasing penetration of the internet in India,
using digital tools was inevitable. In its essence, the basics of focal groups,
questionnaires and observation studies remain the same. The internet has just made
these easier, more accurate and efficient.<br />
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-size: 12.0pt;">Using the social media: The social media is one of the
most efficient tool for qualitative research. It is not just cost-efficient, it
also allows one to run a research campaign over a long period of time. Add to
this its reach and multiple platforms that are now available to a researcher.
The other advantage of social media is that its ease of consumer segregation.
Usually participants come with a profile, an easy access to their demographic.
Some of these also allow for group formation with specific privacy rules,
making research easier and more accurate. </span></div>
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<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Mobile
support:</span></b><span style="font-size: 12.0pt;"> The biggest story of 2015
was the use of mobile networks as a research tool. Luckily, this is still very
true. With the use of mobile phones increasing day by day, mobile research is
set to be the most used tactic by Indian market research industry. The spread
of mobile phones in the lower-income class also gives researchers an
unparalleled range in consumers. </span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Using online
search communities:</span></b><span style="font-size: 12.0pt;"> An interesting
recent development in research is the emergence of online research communities.
Researchers can customise their access with closed groups, invite-only
participants, live chats and bulletin boards. Since the respondents volunteer
to be part of the survey, they are quick to answer and usually accurate. It
also boosts connectivity between a brand and the consumers. </span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Focusing on
the consumer:</span></b><span style="font-size: 12.0pt;"> A welcome byproduct of
digital access is the focus it has brought on the end-user. Today the consumer
is an integral part of the process. Researchers have also gained access to
consumers who were previously harder to reach. Surveys are more interactive
with often on-the-spot improvisations. Easier trial runs, surveys, geo-location
targeting, live chats etc has also ensured that the consumer is considered at
every step.</span></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="Body" style="text-align: justify; text-justify: inter-ideograph;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Efficient
service:</span></b><span style="font-size: 12.0pt;"> Like its effect elsewhere
the internet has also brought in remarkable efficiency in the research is
conducted and carried out. Not only does it take less time, online research
also costs a fraction of traditional methods. Results are delivered quickly and
are usually accurate. The huge amount of data has also forced the Indian market
research industry to come up with new tools and ways to cope. </span></div>
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<br /></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Arial Unicode MS"; mso-fareast-language: EN-US;">Source: - http://www.articlesbase.com/marketing-tips-articles/how-indian-market-research-industry-is-riding-the-digital-wave-7471205.html</span></div>
Mohit Raohttp://www.blogger.com/profile/03835294751319385376noreply@blogger.com0