Speaking Local with Market Research Companies in India

Business communications has never been as important as it is today. With the internet opening up the world and making it a really small place, it is important to understand how we can make communication work for us. It is, after all, our means of connecting with the public at large and our own work force.

The other facet of this is the growing importance of localizing communication efforts. Businesses are fast realizing that even as we gain access to more and more of the world’s market, their communication strategies should become more localized. This is where Market Research Companies in India play an important role.

An Indian agency brings its expert knowledge on local culture that can have a critical effect on communication strategy. For overseas firms from countries like UK and Singapore they can make a crucial difference. This local knowledge can help them avoid mistakes and tailor their communication for maximum effectiveness.

There are a number of areas that come under business communications. It includes all avenues of interacting with the general public, such as:

Advertising
Memos, manuals etc
Public relation
Direct sales
Signages
Exhibition or trade show experiences
Social media
Flyers, e-mails and other direct communication

Usually an organization’s communication strategy is combination of all these. These are both direct and indirect means. The challenge lies in molding all these channels according to the market, business needs and changing environment. Market research is the only means of achieving that. Some of the way in which market research can make a difference is:

Understanding the language: This is not just important for overseas firm who are unaware of local language nuances. It is also important for established local firms. This is because how we communicate changes with time. In India there is also the added complication of regional languages and cultures. A Market Research Company in India works to understand how people are talking to each other, what are their taboos and the language they use?

Understanding brand positioning: This may come under branding, but it is communication research that tells us how a brand is positioned in the market. Media chatter and direct market research can tell us where the brand is positioned.

Research also tells us about brand identity. How do people see it? Do they understand its philosophy? How good is the brand recall and how effective is the brand development strategy. It is also essential to see how various communication means project a cohesive brand position.

Improving effectiveness of information packages: Businesses often issue public information packages. These could be concerned with the product or service like an instruction manual or communiqués about the company activities. In both cases there are business goals. Research focuses on the effectiveness of these messages. Do the people understand the instructions? Are these easy to follow? Does it answer any query that the user may have?

Evaluating ad effectiveness: Advertisements are essential tools for any business and they spend millions on ad campaigns. But just how effective are these strategies? Advertising research is a vast research field and covers a number of important issues. Do the people understand the message conveyed? How close is it to the company philosophy? Does it generate curiosity? How many people are motivated to go and buy the product after seeing the ad? How many people remember the ad later on?

Gauging social media chatter: The social media has become an important point of communication today. It can give us crucial clues on how people are talking about the brand, product or service. It can be particularly useful for quick research, such as gauging initial reaction to a product launch.

Improving mail communications: The mailers of old have received a new lease of life with e-mails. But the truth is that most people just junk the mail as soon as they receive it. The challenge then lies in keeping the attention of those who do click on your mail. The key is in understanding what people want to read.

For instance, market research for a woman clothing manufacturer shows that the most common past-time for its target users was reading fashion magazines to understand fashion trends. Consequently, the company mailers started including news on the fashion world with tips and trends.

These are just some of the ways and means through which a Market Research Company in India can improve and hone business communication.

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Role of Consumer Research Services in Hospitality Sector

With its consumer orientation, the hospitality sector has large applications for  consumer research services. Research is used to plan new ventures, test innovations and timely evaluation.

For the hospitality industry that is centred around the consumer, understanding the latter is not just important, it is essential. Yet, for many years its application in this sector in India was largely ignored or not realised. Most businesses in the industry relied on their own know-how of their consumers.
Fortunately, the situation has changed rapidly over the years. With so many hospitality businesses going bust within a few years, it became essential to find every tool to survive. Consumer research services help businesses to not just stay afloat, but to do so with élan. Like other businesses, the hospitality sector has used consumer research to plan better, avoid risks and keep a competitive edge.

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Building your brand on the web is no longer optional. We present the top market brand building strategy tips to conquer the internet.

The world is on the web today. From your neighbour to the handyman, everyone has access to the internet. So, whether you run a small firm or a giant conglomerate, online branding is not something you can ignore. We tell you the four essential tools to build your brand on the web:

Create relevant content: This goes far beyond building a functional website. Create content that is useful to your users. Just creating a presence

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Why You Need Both Local and International Market Research Specialists

An expanding marketing approach needs both local and international market research. The former helps in understanding the local market, while the latter keeps everything within the company’s overall vision.

As a company grows in size, it starts looking for additional markets. With the world markets opening up, there are newer and greener pastures to be found everywhere. However, before one takes the plunge it is important to know the market.

This is where local and international market research comes in. Each works together in creating a comprehensive marketing plan that addresses local concerns, while keeping in mind the firm’s international aims and scope. So, how do these work in tandem?

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Market research consulting is a critical element is developing and evaluating any brand promotion campaign.

A key element of any marketing strategy is brand promotion. The creation of a brand that has wide recognition and instant recall value is the ultimate aim of any promotion strategy. Market research has emerged as a critical tool in this. It can help in building the right plan of action, expansion and constant evaluation.

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Why Market Research Consulting is Vital in Product Development

Timely, well-planned and executed market research consulting can be critical in product development. It aims to demystify the market mindset and the required changes for optimal growth. 

Product development usually encompasses two aspects –– launching a new product or bringing improvements to an existing one. It can be seen as the natural cycle of any product –– from its launch to its old age. In the context of today’s ever changing market, planned product development is not a marketing fad, but a critical requirement.

Market research can play a crucial role in product development. Big companies spend millions of dollars through their R&D departments for just this purpose. Market research consulting is another affordable alternative. But first let us see how a consultant can help in product development.

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Brand Building Needs A Brand Image Study By A Good Qualitative Market Research Agency

Brand image studies are commissioned by corporations as part of qualitative market research to understand what their image is, in the minds of customers, and how to reposition themselves. This is critical for brand building.

One of the ways in which we, at Coral Research Services, conduct qualitative market research for advertising agencies and brands, is to conduct a Brand Image Study. Every brand has some kind of impression in the consumer’s mind. In other words, I can say that every brand present in the market has some kind of image in consumer’s mind. Some brands are perceived to be young and modern and thus thought to be fit for some particular age group or some particular lifestyle or kind of people. e.g. a watch with psychedelic colored straps for the young and upwardly mobile.

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