As
the hotel industry struggles to come out of its recent recessive history, it is
looking for every tool to create sustainable growth. Hiring a qualitative
research agency may be our best hope.
The
hospitality industry is one of the most competitive industries in the world.
Even established hotels face eminent closure due to various reasons.
Interestingly, smaller establishments often do quite well. So, what decides
success? What makes a person choose one hotel over another? What motivates them?
What attracts their attention? More importantly, what makes them come back the
next time and recommend a hotel to others?
