Tools for insight mining and Market Research that every Qualitative Research Agency should know about

Market research is imperative for mining consumer insights. Here we are listing some more means that qualitative researchers use to understand customer behaviour. Research outcomes can then be applied to business.

The organization I work with, Coral Research Services is an Indian qualitative market research firm where research is done to know the consumer’s attitude and behaviour towards a particular product or service or category. My team first defines a problem related to the products and service, and then develops an approach towards the problem’s solution.

In my previous blogs, I have mentioned some ways in which we can assess consumer attitude, behaviour etc. Here I continue telling you about different qualitative market research tools

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Market Research – Critical Tool for Business Growth

Market research agencies are critical for businesses to gain consumer insights. Here are some market research methods that we use in my office, Coral Research Services, New Delhi.

If I said, “ Market Research has become an important tool for every business organization to grow in the market ”, I wouldn’t really be off the mark. Having worked in market research for all these years, I have seen that all leading companies who want to grow and prosper, commission Market Research. I got insights of various types of researches that a company seeks from a Market Research Firm in order to keep up with market trends and to maintain a competitive edge.

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