Why You Need Both Local and International Market Research Specialists

An expanding marketing approach needs both local and international market research. The former helps in understanding the local market, while the latter keeps everything within the company’s overall vision. As a company grows in size, it starts looking for additional...

Read More

How Market Research Consulting Can Help in Better Brand Promotion

Market research consulting is a critical element is developing and evaluating any brand promotion campaign. A key element of any marketing strategy is brand promotion. The creation of a brand that has wide recognition and instant recall value is the ultimate...

Read More

Why Qualitative Consumer Research is Essential before Product Launch

Qualitative consumer research has proven to be an important tool in gauging the success of a product launch. By undertaking a thorough research companies can avoid expensive failures and ensure a bestseller. First impressions are critical, especially in marketing. That...

Read More

How Branding Evolved with Marketing Research in India

Branding has changed dramatically with the development of market research in India. Marketers are now able to come up with better strategies, connect with their market and evaluate their performance. No marketing strategy can ignore the crucial area of branding today....

Read More