Why You Need Both Local and International Market Research Specialists

An expanding marketing approach needs both local and international market research. The former helps in understanding the local market, while the latter keeps everything within the company’s overall vision.

As a company grows in size, it starts looking for additional markets. With the world markets opening up, there are newer and greener pastures to be found everywhere. However, before one takes the plunge it is important to know the market.

This is where local and international market research comes in. Each works together in creating a comprehensive marketing plan that addresses local concerns, while keeping in mind the firm’s international aims and scope. So, how do these work in tandem?

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How Market Research Consulting Can Help in Better Brand Promotion

Market research consulting is a critical element is developing and evaluating any brand promotion campaign.

A key element of any marketing strategy is brand promotion. The creation of a brand that has wide recognition and instant recall value is the ultimate aim of any promotion strategy. Market research has emerged as a critical tool in this. It can help in building the right plan of action, expansion and constant evaluation.

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Why Qualitative Consumer Research is Essential before Product Launch

Qualitative consumer research has proven to be an important tool in gauging the success of a product launch. By undertaking a thorough research companies can avoid expensive failures and ensure a bestseller.

First impressions are critical, especially in marketing. That is why companies spend millions in product launch. A successful launch assures good sales from the beginning. It gives a new product a much needed boost, which can then be the perfect stepping stone for a roaring success.

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How Branding Evolved with Marketing Research in India

Branding has changed dramatically with the development of market research in India. Marketers are now able to come up with better strategies, connect with their market and evaluate their performance.

No marketing strategy can ignore the crucial area of branding today. With an overcrowded market and a media that is louder than ever before, branding has become increasingly important and complex. Interestingly, this has not always been the case.

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