4 Reasons Why a Good Research Agency is Essential for Small Businesses

Despite the many benefits they offer, many small business owners are still reluctant to hire research agencies. Here are the top 4 reasons why they should. In the present cutthroat business environment, it is essential that small businesses start with the right mix....

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Growth of Market Research in India

From a non-existent industry to one of the most rapidly growing sectors, market research in India has come a long way. Today Indian agencies are competing with the best in the world in local and international markets. Given the standard of market research in India today,...

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Brand Building Needs A Brand Image Study By A Good Qualitative Market Research Agency

Brand image studies are commissioned by corporations as part of qualitative market research to understand what their image is, in the minds of customers, and how to reposition themselves. This is critical for brand building. One of the ways in which we, at Coral...

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MARKET RESEARCH – HOW ETHNOGRAPHY AND CONSUMER PROFILING STUDY HELP PROVIDE QUALITATIVE MARKET RESEARCH RESULTS

Since qualitative research seems so subjective, laymen find it hard to explain what we do. Ethnographic studies, consumer profiling studies provide insights about customer behaviour and attitudes. As we go deeper into qualitative market research techniques, you...

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Why Marketing Research Important for Gathering Business

A Marketing Research Company is important for gathering Business Intelligence for paving the Path of Success for new product launch or business launch or a re-launch. It can help you move your brand from where it currently stands to where you want it to be. Lots of...

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Tools for insight mining and Market Research that every Qualitative Research Agency should know about

Market research is imperative for mining consumer insights. Here we are listing some more means that qualitative researchers use to understand customer behaviour. Research outcomes can then be applied to business. The organization I work with, Coral Research Services...

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