Role of Consumer Research Services in Hospitality Sector

With its consumer orientation, the hospitality sector has large applications for  consumer research services. Research is used to plan new ventures, test innovations and timely evaluation. For the hospitality industry that is centred around the consumer, understanding...

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5 Mistakes to Avoid with Local and International Market Research

Although global expansion is becoming increasingly common, many firms still end up making expensive mistakes. Hiring local and international market research companies is the only solution. Marketeers these days are the face of global expansion. Like traders of the ancient...

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The Changing Face of Market Research Companies in India

With the Indian economy growing steadily, the market research companies in India are also set for a boom. This is a far cry from its negligible presence two decades back. Market research may have come to India a little late, but it has taken off with a bang! As the Indian...

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Why Small Businesses Need Market Research Services

Despite its proven results, small businesses still show reluctance in investing in market research. Consulting market research services are an economical alternative.Every business today needs market research. Large companies have dedicated research divisions that are closely...

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