How a Market Research Specialist Can Trim Down Your Budget

Spending on a market research specialist can save you millions by avoiding expensive mistakes in product development or hasty expansion.

The Indian market is a complex place. Today businesses have to deal with aware consumers, all-pervasive communication channels, governments, aggressive competition and complex logistics. As a result marketing has become increasingly specialised.

 The other challenge lies in keeping your budget within its limits. Given the need for specialisation, innovation and aggressive marketing, the real danger often lies in overspending. Many international firms from countries like UK and Singapore fail to make a mark and have to eventually shut the door because they overshoot their budget. A market research specialist is often instrumental in avoiding just that.

Although many business still see hiring a research specialist as an unnecessary extra cost, in reality a good specialist will work to cut down your costs and increase your business.

Determining the scope: For new businesses deciding the scope is often the most critical issue. Open too big and you may end up over-stretching and then burning out. Too small and your returns may not make any profit. Market research gives you the real picture of your potential market and its projected growth. A specialist will use this data to give you the best odds on your business growth. You can save millions by focusing on the right business scope.

Find new markets: When a business develops a product, it does so with a certain consumer in mind. Consequently, we aim all our marketing on that section. However, often the same product may have appeal in another sector, one that is completely ignored.

Market research involves exploring new markets, focusing on who is using your product and why. For instance, market research for an office furniture manufacturing firm found that their specialised cabinets are equally popular among retail stores. Hence, their marketing now shifted to include the retail sector.

Similarly, market research can also be used to test new product. A specialist will create a sample group to test your product to check its viability. This will save you from expensive and unnecessary ventures.

Save your resources: The truth is that no business can afford to ignore regular market research. Avoiding proper research can simply turn out to be too expensive. Given that scenario, a business has only two options — use an in-house team or hire a market research specialist.

Hiring an outside specialist wins because it is the most optimal use of your resources. You can ensure specialised service at quite affordable terms while your staff can go back to their own work.

Avoid expensive additions and innovations: Product development is essential for any business that wants to stay on top. But not all additions work out. In fact, most of them are failures, resulting in loss of time and money. Luckily, the risk can be minimised with proper research.

A market research specialist focuses on user behaviour, any signs of difficulty or dissatisfaction. Not only can it expose a faulty product, but also show points of improvement. So, by conducting market research before the product is developed, one can save millions in production costs. 

Ref: - http://www.articlesbase.com/marketing-tips-articles/how-a-market-research-specialist-can-trim-down-your-budget-7458266.html