5 Factors that Influence Indian Market Entry Strategy

Given the complexity of the Indian market it is important that one must carry out detailed research. We list the important factors that will influence your Indian market entry strategy. India today forms one of the biggest markets in the world, one that is growing at...

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How a Market Research Specialist Can Trim Down Your Budget

Spending on a market research specialist can save you millions by avoiding expensive mistakes in product development or hasty expansion. The Indian market is a complex place. Today businesses have to deal with aware consumers, all-pervasive communication channels, governments,...

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Role of Qualitative Market Research in Indian Auto Industry

An Indian qualitative research agency offers some unique benefits to a foreign automobile company, from finding the right sample group to defining the scope of its business. The Indian auto industry is one of the fastest growing market in the world today. From luxury cars...

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Why You Need Consumer Research in Marketing

Consumer research in marketing has many benefits. It aids in proper planning, tells us about emerging trends, develop communication and helps us in gauging our brand image. Comprehensive research is an important component of any successful venture. In marketing this research...

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