There are many reasons why you need to invest in market research. But for overseas companies from countries like the UK and Singapore, the question is whether they should hire a local Indian firm. Many of these firms want to work with their local agencies, people they are familiar with.
But this would be a mistake because you are no longer in your local environment and you are not dealing with a market you are familiar with. For a complex market like India, it is important to understand its intricacies and how you can work in it. For those looking for an Indian firm, Qualitative Research Agencies in Delhi, India are the best bet. The city has many well-known firms who are working on cutting-edge projects.
Some of the advantages you get with a Delhi firm are:
You get local expertise
The Indian market is chaotic and extremely localized. Marketing must take into account local traditions, culture, lifestyles and taboos. This is not always easy for a foreign firm to understand. This lack of understanding can lead to miscommunication and the failure to understand the most important factor of any business — the consumer.
The easiest solution is to hire a local agency. These are people who are well versed in the local market conditions. They understand the consumers, their lifestyle and background. They are also better placed to advise you on marketing and distribution channels, ad strategies and so on.
You benefit from Technical expertise without the extra cost
Today marketing research is a highly technical field. There are a number of research tools employed to carry out surveys, analyse and produce insight. But technical know-how is not usually the top priority of most businesses. They are usually interested in only limited investing in operational costs.
By hiring a Qualitative Research Agency you can get access to all this technology, even if indirectly. Even if you have not invested a penny on all these tools, you still get the benefit of their reach and efficiency. Yes, there are free tools, but these are usually limited in their scope. A marketing research agency, on the other hand, will invest in the premium tools that are performance-driven.
You get a trained staff without investing in training
With cutting-edge research technology you also need a trained staff. You must also consider that technology and the field of qualitative research is changing even as you read this. So, you need to invest in periodic training programs to ensure that your staff stays on top of their game. All this means a fair bit of expense because a trained employee and training programs do not come cheap.
Hiring qualitative research agencies in Delhi, India is the smartest short cut to ensure this. You have a team of highly specialized professionals who will be working for your campaigns. This has a two-fold effect — you save the money on high salaries and you free your own people and resources from time consuming research campaigns.
Your own processes get more efficient
The eventual goal of any market research project is increasing efficiency. Qualitative research attempts the same by understanding your market and consumer. In the process, you find out if there is any wastage of resources on your end.
Hiring outside agencies also has a long-term effect. Without any outside help, most companies expand their marketing department as per requirement, which means they also often have to fire people when there is a dip. This, in turn, results in attrition costs, loss of employee morale and expertise. When you invest in an outside agency, you can focus on core functions of the organisations that need not be affected by every slight fluctuation. This makes your own process more efficient and productive.
You get access to a trained work force
One of the major concerns for business firms from countries like UK and Singapore is finding a research firm with good communication and technical skill. Fortunately, Delhi boasts of a number of premium institutions which not only ensures technical expertise, but also communication skills. Since English is widely spoken, most qualitative research agencies in Delhi, India will have English-speaking staff.
There are clearly many benefits of hiring qualitative research agencies in Delhi, India. So, start shortlisting and decide the firm you want to hire.
Some of the advantages you get with a Delhi firm are:
You get local expertise
The Indian market is chaotic and extremely localized. Marketing must take into account local traditions, culture, lifestyles and taboos. This is not always easy for a foreign firm to understand. This lack of understanding can lead to miscommunication and the failure to understand the most important factor of any business — the consumer.
The easiest solution is to hire a local agency. These are people who are well versed in the local market conditions. They understand the consumers, their lifestyle and background. They are also better placed to advise you on marketing and distribution channels, ad strategies and so on.
You benefit from Technical expertise without the extra cost
Today marketing research is a highly technical field. There are a number of research tools employed to carry out surveys, analyse and produce insight. But technical know-how is not usually the top priority of most businesses. They are usually interested in only limited investing in operational costs.
By hiring a Qualitative Research Agency you can get access to all this technology, even if indirectly. Even if you have not invested a penny on all these tools, you still get the benefit of their reach and efficiency. Yes, there are free tools, but these are usually limited in their scope. A marketing research agency, on the other hand, will invest in the premium tools that are performance-driven.
You get a trained staff without investing in training
With cutting-edge research technology you also need a trained staff. You must also consider that technology and the field of qualitative research is changing even as you read this. So, you need to invest in periodic training programs to ensure that your staff stays on top of their game. All this means a fair bit of expense because a trained employee and training programs do not come cheap.
Hiring qualitative research agencies in Delhi, India is the smartest short cut to ensure this. You have a team of highly specialized professionals who will be working for your campaigns. This has a two-fold effect — you save the money on high salaries and you free your own people and resources from time consuming research campaigns.
Your own processes get more efficient
The eventual goal of any market research project is increasing efficiency. Qualitative research attempts the same by understanding your market and consumer. In the process, you find out if there is any wastage of resources on your end.
Hiring outside agencies also has a long-term effect. Without any outside help, most companies expand their marketing department as per requirement, which means they also often have to fire people when there is a dip. This, in turn, results in attrition costs, loss of employee morale and expertise. When you invest in an outside agency, you can focus on core functions of the organisations that need not be affected by every slight fluctuation. This makes your own process more efficient and productive.
You get access to a trained work force
One of the major concerns for business firms from countries like UK and Singapore is finding a research firm with good communication and technical skill. Fortunately, Delhi boasts of a number of premium institutions which not only ensures technical expertise, but also communication skills. Since English is widely spoken, most qualitative research agencies in Delhi, India will have English-speaking staff.
There are clearly many benefits of hiring qualitative research agencies in Delhi, India. So, start shortlisting and decide the firm you want to hire.
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