Need for Consumer Research Services in Advertising

Consumer research services are an indispensable part of advertising. Under-standing your consumer is the key to create a successful campaign, evaluating and improving it. The consumer is the king in advertising. Your business may be dependent on how suc-cessful you are...

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How to Choose Between Local and International Market Research

Both local and international research have distinct advantages. So, how do you choose between the two? It depends on the scope of your expansion and priorities. With markets around the world opening up, even small businesses are attempting to go global. Gone are the days...

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Challenges of Qualitative Research Marketing

Like most scientific methods qualitative marketing research has its own unique challenges. The most common problems are related to methodology, technology and respondents. Qualitative research has found multiple applications in business, especially in creating optimum marketing...

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Marketing Research Services in the Age of Social Media

Social media has revolutionised marketing research services. It has given re-searchers easy, fast and reliable access to their users and competition. Of the biggest technological developments that have revolutionised marketing research is the emergence and spread of...

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