How Consumer Research Can Change Your Marketing Strategy

Consumer research in marketing provides valuable insight into a business’ most important asset –– its market. By providing comprehensive, relevant and reliable information, it helps a business to formulate the right strategy.

The consumer is the main element of any business. Unless one understands one’s market, one cannot hope to achieve any kind of success. Consumer research is instrumental in providing insight into this very field. Combining quantitative and qualitative methods, consumer research can give us critical information, which can then be used to devise the right strategy.

Better understand your consumer: Consumer research in marketing can give us an invaluable

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Questions You Should Ask Your Market Research Consulting Team

Interviewing a market research firm before you hire it is critical. These are the five key questions that you must ask to make the right decision. 

Given its specialised nature, market research is often outsourced to a consulting firm. This way you can get access to an expert workforce at your own convenience. However, this is often easier said than done. With the number of research firms in the market today, picking one can be difficult. 

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How Marketing Strategy Consultants Can Help you Develop Your Product

Marketing strategy consultants are often hired for product development. They provide useful insight into consumer behaviour, preferences and trends.

Marketing strategy is a complex field with many applications. Most people see it as an after-sales product, used only to improve sales tactics. However, in reality good market strategy begins earlier, from the very development of the product. Marketing strategy consultants are often roped in at this initial stages for the following functions:

Insight mining: Marketing strategy consultants often use a mix of quantitative and qualitative research to gain insight into consumer behaviour. Old research as well as focus groups, observation and even social media are used to gain an insight into consumer trends, ideas, expectations and behaviour.

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How Qualitative Marketing Research is changing the Tourism Industry

Qualitative marketing research has been invaluable in developing tourism from improving services to increasing security. So, how can it help you?

The tourism industry is one of India’s most lucrative industries with multiple stakeholders that range from the government to local dhabas. This is true not just for India. Worldwide tourism remains a major industry, providing nations with millions of dollars and employment to locals. This makes the development of this industry all the more imperative.

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What Top Market Research Companies are Predicting for 2016

As 2015 comes to a close, we focus on what comes next. Top market research companies tell us about the big ideas that will shape 2016.

In market research it pays to stay ahead of the curve. A good researcher stays in tune with the latest trends and technological advances. It is imperative that one knows what to expect, the upcoming trends and technologies. Ignorance

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How Qualitative Consumer Research Helps The Retail Sector

Qualitative Consumer Research is used in multiple areas in a retail organisation, from planning sales tactics to designing the most efficient floor plan.

The retail sector has changed dramatically in India. From the neighbourhood kirana store to big glitzy malls, shopping is definitely not what it used to be. But, few recognise the effort it goes in creating these spaces. Qualitative Research is one of the essential tools in the management of a retail space like a mall.

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