How Consumer Research Can Change Your Marketing Strategy

Consumer research in marketing provides valuable insight into a business’ most important asset –– its market. By providing comprehensive, relevant and reliable information, it helps a business to formulate the right strategy. The consumer is the main element of any business....

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Questions You Should Ask Your Market Research Consulting Team

Interviewing a market research firm before you hire it is critical. These are the five key questions that you must ask to make the right decision.  Given its specialised nature, market research is often outsourced to a consulting firm. This way you can get access...

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How Marketing Strategy Consultants Can Help you Develop Your Product

Marketing strategy consultants are often hired for product development. They provide useful insight into consumer behaviour, preferences and trends. Marketing strategy is a complex field with many applications. Most people see it as an after-sales product, used only to improve...

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How Qualitative Marketing Research is changing the Tourism Industry

Qualitative marketing research has been invaluable in developing tourism from improving services to increasing security. So, how can it help you? The tourism industry is one of India’s most lucrative industries with multiple stakeholders that range from the government to...

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What Top Market Research Companies are Predicting for 2016

As 2015 comes to a close, we focus on what comes next. Top market research companies tell us about the big ideas that will shape 2016. In market research it pays to stay ahead of the curve. A good researcher stays in tune with the latest trends and technological advances....

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How Qualitative Consumer Research Helps The Retail Sector

Qualitative Consumer Research is used in multiple areas in a retail organisation, from planning sales tactics to designing the most efficient floor plan. The retail sector has changed dramatically in India. From the neighbourhood kirana store to big glitzy malls,...

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